SaaS Marketing Blog
Get the latest SaaS marketing news, insights and hints and tips.
Why a good SaaS marketing strategy needs a business strategy first
It is essential that a good business strategy is in place to support the efforts of the marketing and sales departments.
Read moreAn agency that sells you marketing or one that partners for mutual success?
Xander Marketing doesn't sell you commoditised marketing on price it consults to provide the marketing expertise your business needs.
Read moreHow can you write content about my industry when you don't know my industry?
How can you write content about my industry when you don't know my industry?
Read moreThe Difference Between SaaS Marketing and other Marketing
What makes SaaS products unqiue to market? Read our blog to find out.
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So what do all those SaaS acronyms mean?
See what common SaaS acronyms mean.
Read moreHow to select the right marketing agency for your SaaS business
We all need to make choices about the suppliers we source services from for our businesses. Perhaps one of the most important choices you need to make is selecting...
Read more30 Call to Actions to test on your SaaS website
Do you think you're just limited to Free Trial or Book Demo as CTAs to test on your SaaS website? Think again, here are 30 to get you started with.
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7 elements to split test on your SaaS website
The website is the marketing hub of a SaaS business, it's therefore essential your website has as high a conversion rate as it possibly can.
Read moreHow do you ensure that you choose the right Marketing Agency?
It is a big commitment for any business to engage or partner with a marketing agency. What if you make the wrong choice? We've all heard the horror stories; you...
Read moreHow to write a watertight marketing brief
Putting together a watertight marketing brief is essential if you want perfect outcomes and a streamlined process. Here's how to do it right.
Read moreCould a podcast work wonders for your marketing?
It might sound a little 'out of the box' but podcasting can be a powerful tool for businesses looking to boost their reputation and ranking online.
Read moreWhat is a buyer persona and why should you use them to empower your marketing?
Knowledge is power. The more we know about potential customers, the better our marketing becomes. Learning to develop accurate buyer personas will help you to zero...
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A big thank you to the Xander Marketing team! It's been a fantastic experience working with an agency that requires so little effort to get up to speed in such an esoteric software space.
We were very impressed with the speed with which Xander Marketing got to grips with our industry. I would strongly recommend Xander Marketing to other SaaS vendors.
I can't speak more highly of the Xander Marketing team, who are all experts in their individual fields, great to work with, and coordinate really well as a team.
Xander Marketing enables us to have a focused marketing resource without the need to hire a full time marketing team.
Thank you for the work you've done. You're a group of outstanding professionals with a kind and patient mindset. Rock on, Xander Marketing!
We've built a good partnership with Xander Marketing; the team has supplemented the skills and expertise of our in-house team. As a result, we've increased people's awareness of WhosOff and WhosOffice in a busy market and invested in activities that have brought us more business leads.
Thank you for your expertise and hard work in bringing our vision to life…
From start to finish, there was an excellent level of care, professionalism and expertise…
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