The proof is in the pudding…

We are proud to have lots of happy clients. Take a look at our marketing case studies to see what we’ve been up to and how we’ve managed to achieve such brilliant results for our clients.

Our saas marketing case studies


Outsourced Marketing Department for Etz

Xander Marketing has supported growth in Etz from circa 100 customers to over 700. With no inbound leads prior to Xander Marketing, Etz now gets 30 – 40 strong leads a month, and hundreds from content downloads. Marketing is a full outsourced department including strategy, website design, content creation and inbound and outbound marketing.


Results Driven Marketing for Compliance Software

QCS has management systems and SaaS software that supports its clients with CQC registration. An engagement that started in 2012 has flourished over the years with Xander Marketing supporting QCS with its website, graphic design, content marketing, SEO, social media, advertising and more on a retainer basis, doubling the number of customers in the process.


Outsourced marketing support for ResourceSpace

Open source Digital Asset Management software vendor ResouceSpace had a need to boost lead-den and ‘hold ground’ in a competitive industry. We were engaged to create and then implement a Marketing Strategy focusing on getting marketing and a website in-line with where it should be in 2017 and thought leadership content to complement product content.

Blue Bridge One

Outsourced Marketing Department for leading software reseller

A leading NetSuite UK partner, Xander Marketing supports BlueBridge One as its outsourced marketing department. Marketing both one of the largest SaaS businesses in the world in NetSuite, and BlueBridge One has resulted in a 35% increase in sales leads and warmer leads for the sales department.


Improving searchability and driving online leads for Pixelz

Image editing company Pixelz was looking for ways to increase web traffic and conversions. With the right approach, Xander Marketing was able to provide Pixelz with the results it needed, demonstrating a 270% increase in conversions and 61% reduction in cost per acquistion.


Interim marketing support for Funderbeam

For early stage investment marketplace Funderbeam, marketing was a challenge; managed by a busy co-founder, the rapidly growing company struggled to juggle its other demands with producing consistent marketing strategies, and knew it needed to outsource.


Raising awareness for ClickPoint

Xander Marketing was appointed by software brand ClickPoint when the company was looking to develop its content marketing strategy. The aim was to produce high quality content that had minimal effect on in-house resources and the time of its existing staff, leaving outsourcing to the agency as the perfect option.


Thought Leadership for aCloud Suite

Xander Marketing has supported aCloud’s suite of products with content marketing and website design. This includes white papers, case studies, blogs and emails, re-designing the aCloud Expense website and setting up and managing a LinkedIn PPC campaign.

Inspection Toolbox

Website and Marketing Department for Inspection Toolbox

Inspection Toolbox, an Australian SaaS asset inspection startup engaged Xander Marketing initially to design, build and write a new website for it. The success of that led to Xander Marketing being engaged as Inspection Toolbox’s outsourced marketing department. This included… More >


Marketing Strategy for Recruitment Software

eBoss required ‘consistent’ marketing. Full of ideas, a structured marketing strategy and plan was required, focused on lead generation. The plan reviewed all marketing with a focus on: Improving the website conversion rate Driving more traffic to the website Creating… More >


Marketing Strategy for Social Media Software

A startup, LiftMetrix helps businesses understand their social ROI and how to improve it. It required a Marketing Strategy and plan for marketing in 2015. The strategy looked into detail on how marketing channels such as email, search engine marketing, content and social… More >

Expense On Demand

Marketing Department for Expenses Software

Xander Marketing has supported growth at Expense On Demand. With ad-hoc marketing at best prior to working with Xander Marketing in 2011, Xander Marketing wrote and then executed a strategy which increased leads, customers and brand awareness. Marketing included content… More >


Content for Kanban Software

Kanban software company required content marketing to raise awareness, generate long tail traffic and position it as a ‘thought leader’. Blog and email content was created to get engagement with kanban software.


SaaS Marketing for Learning Management Software

Scholaris, an Australian company with operations in three continents engaged Xander Marketing for a strategy and then as an ‘outsourced marketing department’ to support marketing and growth worldwide. Marketing includes content, email campaigns, social media, website, SEO, trade shows and… More >

M Contacts

Marketing Strategy for Mobile App

M-Contacts, a startup mobile app that aimed to ‘replace the business card’ required a marketing strategy to launch and grow the business.

Solo Expenses

Website Design and Strategy for Solo Expenses

Solo Expenses was born from Xander Marketing client Expense On Demand. A simple app for one man bands to record expenses, Xander Marketing initially supported Solo Expenses with the strategy, logo and new website before setting up a range of… More >

Invoice Home

Website recommendations for invoice software

Invoice Home is a simple and easy invoice system for small businesses and freelancers. Invoice Home came to us in 2014 looking for recommendations to its website to improve the conversion rate. We wrote a detailed report looking at the… More >


Website and Launch for Capture Software

AutoCapture, a startup invoice and purchase ledger SaaS business engaged Xander Marketing after a successful campaign on its parent business. Xander Marketing wrote, designed and built a new website for AutoCapture and created a ‘marketing platform’ that it could run campaigns… More >

Press 1

Digital Marketing for Virtual Switchboard came to Xander Marketing as it needed support, and an extra boost to market its virtual switchboard software. A Marketing Strategy was written first and a mix of digital marketing tactics have been utilised to increase leads and traffic.

Talent For Growth

Xander Marketing Delivers 17:1 ROI for Talent Management Software

Xander Marketing was engaged to support Talent for Growth marketing its 360 software. A website and email marketing campaign was implemented initially which resulted in a 17:1 ROI.


SaaS Marketing for Virtual PBX

LazyPBX came to Xander Marketing with new virtual PBX software, run in the cloud. A Marketing Strategy was written first, which was then executed. This includes website updates, search engine marketing, social media, content, email marketing and PR.