We’re more than half way through the year now and in typical digital marketing fashion the marketing world continues to evolve quickly. Read our summary of some of the new innovations marketers of SaaS businesses need to be aware of:… More >
Summer is here (well if you’re in the northern hemisphere at least). Typically for SaaS businesses, and in particular those selling to other businesses, summer is a quieter time for lead generation and new customer acquisition. Your prospects are on… More >
It’s very easy to spend large chunks of marketing budget on broad brush campaigns, which seem to generate brand awareness, but ultimately don’t convert into pipeline. To increase the ROI on campaigns, many SaaS businesses are turning to Account Based… More >
If you’re looking at how to market your SaaS product more effectively, it’s likely you will have considered investing in a marketing automation software platform such as HubSpot, Marketo or Pardot. At Xander Marketing, we know first-hand the benefits of… More >
Marketing your SaaS product isn’t just a case of getting more leads or hoping customers will magically appear. It needs to be a holistic approach focused on all stages of the marketing funnel and user journey: Have a great product … More >
The buying journey starts well before you begin conversations In the world of B2B marketing and sales, early influence is incredibly important. By the time a prospect gets in touch with you, some statistics show 67% of the buying process… More >
SaaS is both like and not like other businesses Marketing a SaaS software business is just like marketing other types of business. And it’s also unlike marketing other types of business! Common characteristics that make SaaS unlike many other businesses… More >
There’s a saying in business that, “if you fail to plan, you plan to fail.” Though it may sound clichéd and derived from the pages of a self-help guide, the simple fact is that much of what it encapsulates bears… More >
If you’re enjoying a quick breather before the battle to get Christmas business booming and loose ends tied up, now is the perfect time to appraise your marketing in 2013 and start planning to do even better in 2014. Ready… More >
Knowledge is power. The more we know about potential customers, the better our marketing becomes. Learning to develop accurate buyer personas will help you to zero in on who you’re marketing too, tailoring their experience of your brand to make… More >
