Category Archive for: Brand

Marketing a Brand – James Bond style

Marketing is at its most successful when a brand is strong. In fact, particularly strong brands can sell almost any product at any price. Take the latest James Bond movie Skyfall as an example: 007 as a Brand When Bond… More >

How to differentiate your business

When thinking about a USP, or differentiating your business there are three angles to look at: 1. The product or service What feature or benefit does your business, product or service have that is different? This may be a unique… More >

Can SMEs get an ROI from their brand?

Many SMEs debate whether a brand can deliver an ROI for them. Of course we believe it can. If you can answer yes to any of the questions below hopefully you can formulate your own answer: If your brand raises… More >

All about brands and branding for SMEs

For one week only we’ll be focusing on brands and branding for SMEs. Is it really important? What does a brand mean to you? And what are the financial benefits of a brand. Read on… Brands and branding   A… More >

Do SMEs need a brand?

A brand isn’t a logo, it’s not a colour scheme and it’s not a website. A brand is what a company stands for, it’s a promise customers believe in. A brand needs to portray your company vision, mission, values and… More >

The power of a brand

Coca-Cola is the ‘best global brand’ according to Interbrand’s 2008 survery. It is valued at just under $67m. How is a brand, in most cases an intangible asset, worth that much? I read an interesting study recently which helps to… More >

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