Marketing Archives - Xander Marketing

How to measure and reduce churn rates

3rd May 2023

A high churn rate can seriously impact the bottom line. Discover strategies for reducing churn rates for your SaaS product, so you can increase retention and profits while building a stronger customer base.

How to Market your SaaS Product to Enterprise Customers

16th November 2022

Enterprise SaaS marketing needs to be truly personalised to help you go the distance and gain those big global names. Check out our guide to enterprise SaaS marketing, from strategy to sales.

Maintaining Impactful SaaS Marketing on a Lower Budget

26th August 2022

With a recession on the horizon, it’s time to make some decisions about your marketing budget. Discover how to tighten your belt while still making your SaaS marketing count.

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How to Build a Scalable SaaS Marketing Stack

28th July 2022

Every SaaS company relies on certain software tools to make its message heard. Learn how to create a SaaS marketing stack that will grow with your business.

Target Your SaaS Marketing with Audience Personas

27th July 2022

Customers expect you to understand them and their needs more than ever. Discover how to get ahead of the competition and exceed customer expectations with fully-realised audience personas that go beyond the basics.

SaaS marketing vs traditional marketing: What’s the difference?

18th March 2022

At its core, the lack of physicality is what sets SaaS products and services apart when compared to traditional thoughts on what products or services are.
Let’s find out how SaaS marketing and Traditional marketing vary and how they can work together to achieve the best results for your SaaS business.