Marketing at different stages of your SaaS product’s growth SaaS guru David Skok suggests there are three phases of a startup’s lifecycle: Initial traction – the search for Product/Market fit – typically up to $1m ARR Finding the model – Search for Repeatable & Scalable & Profitable Growth Model – typically up to $10m ARR…Read more
What is PLG? Product Led Growth (PLG) is where you give away some of your product for free in order to get leads and more people using your software. This allows your customers to use your product for free with the end goal being they eventually sign up for the full paid version. Many companies…Read more
You may have noticed over the last couple of years when searching on mobile for certain topics, the results sometimes consist of links with ‘AMP’ in them. Typically, they’re seen as a carousel at the top of your mobile results page with several links to choose from. Accelerated Mobile Pages, or AMP for short, are…Read more
With explosive growth in the SaaS market in the last few years it’s getting harder, and more expensive to market a SaaS business. Coupled with new data protection regulations like GDPR and a shift in attitudes towards advertisers like Facebook, SaaS companies need to find new ways of getting traction. Our latest white paper, 7…Read more
Like other companies and not like other companies… In many ways, SaaS businesses are just like any other. And when it comes to growth, online software companies need to pay attention to the same things as the others. Some of the things that may hamper efforts to upscale any type of business venture includes hiring…Read more
The last 60 years in marketing in less than 200 words! From the birth of modern advertising and marketing on 1950s Madison Avenue, right through to the early 90s, visual media campaigning existed chiefly on TV and offline. Big brands used TV and press and billboard advertising, local traders and services used the Yellow Pages…Read more
Have you ever visited a website and used their chat service online? They’re a really handy tool if you need further information quickly, or you just don’t want to pick up your phone there and then. Their uses aren’t just for convenience either – they’re also a great tool for users who have problems such…Read more
So far in 2018, 52.2% of search traffic came from a mobile. For the past two years Google has been experimenting in making its mobile-first search index. The aim being that eventually its algorithm will primarily use the mobile version of a site’s content to rank pages from that site, and also show snippets from…Read more
Apologies for the slightly sensationalist Buzzfeed title! However, it seems to frame what we want to say so well. Based on more than over 8 years of experience marketing SaaS products, here we outline ten blunt reasons why businesses fail to maximise the value marketing returns to their SaaS businesses. 1. Neglecting to develop a…Read more
Whether you’ve heard of it or not, GDPR regulations are to be enforced from the 25th May 2018. EU-GDPR (or more formally the European Union General Data Protection Regulation) is the EUs new data protection framework. It affects how you obtain and store data across your whole organisation. There are considerable financial penalties for failing…Read more
When it comes to marketing, SaaS has its own set of rules!
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