10 common SaaS marketing mistakes

Apologies for the slightly sensationalist Buzzfeed title! However, it seems to frame what we want to say so well. Based on more  than over 8 years of experience marketing SaaS products, here we outline ten blunt reasons why businesses fail to maximise the value marketing returns to their SaaS businesses. 1. Neglecting to develop a…

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GDPR and marketing: What the new privacy standard means for marketers

Whether you’ve heard of it or not, GDPR regulations are to be enforced from the 25th May 2018. EU-GDPR (or more formally the European Union General Data Protection Regulation) is the EUs new data protection framework. It affects how you obtain and store data across your whole organisation. There are considerable financial penalties for failing…

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‘Insourcing’ your marketing – is it the answer?

As an agency, we are unlikely to be the first to get the call or email from a client saying: “We’re excited to say we’ve employed someone to do our marketing.” Yes, we’d been prepped at the beginning of our commercial relationship that the engagement would be an interim solution, or that our services were…

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What makes marketing SaaS products different to marketing anything else?

We’re often asked what makes us different as an agency the fact that we work specifically with SaaS businesses.  The primary reason is ‘experience’ – given that we’ve worked with over 60 SaaS products and counting means we have experienced most scenarios (some many times over). We also understand best practice – what works and what…

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5 quick ways you may not have thought of to generate leads for your SaaS business

Leads are the lifeblood of a SaaS business. With that in mind SaaS businesses are always exploring new ways to generate leads. Here are 5 tactics you may not have thought of that can be undertaken fairly quickly, with a limited budget to get your lead pipeline flowing. 1. LinkedIn Sponsored InMail LinkedIn Sponsored InMail…

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What’s happened in the world of marketing in 2017 so far? A guide for SaaS businesses

We’re more than half way through the year now and in typical digital marketing fashion the marketing world continues to evolve quickly. Read our summary of some of the new innovations marketers of SaaS businesses need to be aware of: User intent is the future of SEO From Search Engine Journal: “In recent years search…

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6 tasks you can do this summer for your SaaS Marketing

Summer is here (well if you’re in the northern hemisphere at least). Typically for SaaS businesses, and in particular those selling to other businesses, summer is a quieter time for lead generation and new customer acquisition. Your prospects are on holiday and getting diaries together for group decisions can take weeks; those left in the…

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How can Account Based Marketing help SaaS businesses generate more leads?

It’s very easy to spend large chunks of marketing budget on broad brush campaigns, which seem to generate brand awareness, but ultimately don’t convert into pipeline. To increase the ROI on campaigns, many SaaS businesses are turning to Account Based Marketing (ABM) as a more effective way to generate leads. What is Account Based Marketing?…

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What benchmarks should you be aiming for in your SaaS marketing?

You need to start somewhere when marketing your SaaS business. Here we explore industry benchmarks for key marketing channels; alongside the things you need to consider. CAC (Customer acquisition cost) Not many are brave enough to suggest a ‘good’ CAC, simply because it varies from company to company, but many agree on the ratio LTV…

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Think your SaaS pricing page is something you put together in 10 minutes? Think again….

The pricing page, a common feature of SaaS websites can have a huge influence on leads, conversions and ultimately new customer sign ups. Here we take a deeper look and analyse how you can improve your pricing strategy and the way it is presented. How do you price your software? So you think the hard…

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