Don’t let churn undermine efforts to scale your SaaS business

Like other companies and not like other companies… In many ways, SaaS businesses are just like any other. And when it comes to growth, online software companies need to pay attention to the same things as the others. Some of the things that may hamper efforts to upscale any type of business venture includes hiring…

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Will 2018 be a major turning point in marketing?

The last 60 years in marketing in less than 200 words! From the birth of modern advertising and marketing on 1950s Madison Avenue, right through to the early 90s, visual media campaigning existed chiefly on TV and offline. Big brands used TV and press and billboard advertising, local traders and services used the Yellow Pages…

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Why should my SaaS business use chatbots?

Have you ever visited a website and used their chat service online? They’re a really handy tool if you need further information quickly, or you just don’t want to pick up your phone there and then. Their uses aren’t just for convenience either – they’re also a great tool for users who have problems such…

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Mobile first for SaaS businesses

So far in 2018, 52.2% of search traffic came from a mobile. For the past two years Google has been experimenting in making its mobile-first search index. The aim being that eventually its algorithm will primarily use the mobile version of a site’s content to rank pages from that site, and also show snippets from…

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10 common SaaS marketing mistakes

Apologies for the slightly sensationalist Buzzfeed title! However, it seems to frame what we want to say so well. Based on more  than over 8 years of experience marketing SaaS products, here we outline ten blunt reasons why businesses fail to maximise the value marketing returns to their SaaS businesses. 1. Neglecting to develop a…

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GDPR and marketing: What the new privacy standard means for marketers

Whether you’ve heard of it or not, GDPR regulations are to be enforced from the 25th May 2018. EU-GDPR (or more formally the European Union General Data Protection Regulation) is the EUs new data protection framework. It affects how you obtain and store data across your whole organisation. There are considerable financial penalties for failing…

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‘Insourcing’ your marketing – is it the answer?

As an agency, we are unlikely to be the first to get the call or email from a client saying: “We’re excited to say we’ve employed someone to do our marketing.” Yes, we’d been prepped at the beginning of our commercial relationship that the engagement would be an interim solution, or that our services were…

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What makes marketing SaaS products different to marketing anything else?

We’re often asked what makes us different as an agency the fact that we work specifically with SaaS businesses.  The primary reason is ‘experience’ – given that we’ve worked with over 60 SaaS products and counting means we have experienced most scenarios (some many times over). We also understand best practice – what works and what…

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5 quick ways you may not have thought of to generate leads for your SaaS business

Leads are the lifeblood of a SaaS business. With that in mind SaaS businesses are always exploring new ways to generate leads. Here are 5 tactics you may not have thought of that can be undertaken fairly quickly, with a limited budget to get your lead pipeline flowing. 1. LinkedIn Sponsored InMail LinkedIn Sponsored InMail…

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What’s happened in the world of marketing in 2017 so far? A guide for SaaS businesses

We’re more than half way through the year now and in typical digital marketing fashion the marketing world continues to evolve quickly. Read our summary of some of the new innovations marketers of SaaS businesses need to be aware of: User intent is the future of SEO From Search Engine Journal: “In recent years search…

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