Marketing support for 10x business growth

In 2021 Gift & Go was a growing software company with a number of enterprise clients using its innovative gifting platform. With a solid product/market fit identified, it was time to strategically invest in marketing.

New brand, website and software

Key initial projects included:

• Using our 5-step brand framework to clearly define the brand’s voice, positioning, and messaging
• Developing a focused go-to-market strategy
• Creating a new website, writing content, design, and build using WordPress as the CMS
• Implementing HubSpot Marketing and Sales Professional

The new brand, messaging, and website provided the ideal platform for our marketing efforts.

A holistic marketing strategy

In September 2021, we kickstarted our holistic marketing strategy, collaborating closely with the sales team. Our efforts included:

• Crafting high quality content that established Gift & Go as a thought leader
• Enhanced social presence, resulting in heightened engagement and lead generation
• Tested and optimised PPC on search and social platforms
• Onsite and offsite SEO for position 1 keywords
• Provided support for industry events
• Graphic design initiatives
• A range of email marketing campaigns to generate and nurture leads and stay in touch with customers

Xander Marketing responsibilities

Xander Marketing’s work included:

• Guiding the marketing strategy
• Creating landing pages to improve the website’s conversion rate
• Search engine optimisation
• Google, LinkedIn and Facebook Ads
• Creating ebooks and building landing pages to generate leads
• Writing high quality blog posts
• Managing social media campaigns on LinkedIn, Meta and X
• Email marketing - lead generation, lead nurturing and newsletters
• Interviewing clients and writing case studies
• Trade show support
• Developing the brand
• Graphic design
• Creating sales and investor decks
• Onboarding emails
• HubSpot management

10x business growth in two years

Our marketing contributed to significant business growth, including winning multiple awards and being featured in fastest-growing lists.

• A 10x increase in business revenue
• Enterprise brand awareness
• A new, professional looking website
• Positioned as a thought leader
• Thousands of followers and engagement on social media
• High rankings in search engines for relevant keywords
• A striking brand presence online and offline
• Consistent tone of voice and messaging