The Ultimate SaaS Marketing Resource

Marketing a SaaS business is exciting, hard, creative, analytical, rewarding and more! SaaS is one of the fastest growing sectors in the world, coupled with digital disrupting the marketing industry…

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What is SaaS marketing?

The definition of SaaS marketing SaaS (Software-as-a-Service) marketing is the adaptation of standard marketing communications (marcomms) practice to facilitate the sale of cloud software products and information services. Marketing is…

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Where should you start with marketing your SaaS product?

Congratulations! You had your eureka moment and have successfully managed to follow through and grow the seed into a SaaS product. For every SaaS product that is actually created, there…

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Does outbound email still work in 2019 for your SaaS product?

Outbound email still has a place but you have to stand out Do you have 5 minutes? You haven’t responded – have you been eaten by a crocodile? So-and-so recommended…

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Escape from the shoal – establish a strong SaaS brand and own your category

Unique ideas around functionality only last so long in SaaS. Your competitors update their products, ‘stealing’ your killer feature. Inevitably, you end up swimming along together in a shoal and…

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New guide: 7 Smart Ideas to Market Your SaaS Business in 2019

Sharks on the hunt and angels out to nurture unicorns There’s no denying the explosive growth of the SaaS market over the last few years. The environment is highly competitive,…

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What marketing should you do as your SaaS grows?

Marketing at different stages of your SaaS product’s growth SaaS guru David Skok suggests there are three phases of a startup’s lifecycle: Initial traction – the search for Product/Market fit…

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How to position and brand your SaaS product

You’ve already designed and developed your SaaS product, so now you’ll probably be thinking about how to get it out and in front of your customers. But first, you need…

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Email Marketing

25th May 2018 – The end of email marketing or a new beginning (again!)?

The mad rush to GDPR The desperate run up to get people to re-opt in. Campaigns, opt-ins, opt-outs. Give us your contact data in exchange for a prize. Some companies…

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Don’t let churn undermine efforts to scale your SaaS business

Like other companies and not like other companies… In many ways, SaaS businesses are just like any other. And when it comes to growth, online software companies need to pay…

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7 Smart Ideas to Market your SaaS Business in 2020

When it comes to marketing, SaaS has its own set of rules!

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7 Smart Ideas to Market your SaaS Business in 2020

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