SaaS Archives - Xander Marketing

Target Your SaaS Marketing with Audience Personas

27th July 2022

Customers expect you to understand them and their needs more than ever. Discover how to get ahead of the competition and exceed customer expectations with fully-realised audience personas that go beyond the basics.

How to Map Your SaaS Customer Journey – and Maximise its Potential

17th June 2022

Visualising your customers’ journey can help you understand where your service falls short, and how to close the gap between their expectations and your offerings. Doing so could increase customer acquisition, loyalty, retention, and referrals.

4 key marketing takeaways from the biggest names in SaaS

11th February 2022

The impact of SaaS on the world is unmistakable, but what is it about SaaS business models that make them so special? More importantly, what marketing-related lessons can we learn from some of the biggest names in the SaaS space?

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Capitalising on the renewed hunger for SaaS

3rd June 2020

Invariably, crises and disasters are disruptive events. Market upset creates pitfalls for some, while handing advantages to others. Now is…

The best SaaS events to attend in 2020

12th February 2020

Here’s a list of all the best SaaS and tech events to look forward to in 2020. These events provide…

Top SaaS podcasts

27th January 2020

Here’s a list of some of the top SaaS podcasts. Listen now for the latest SaaS interviews, tips and insights…

What is SaaS marketing?

30th April 2019

The definition of SaaS marketing SaaS (Software-as-a-Service) marketing is the adaptation of standard marketing communications (marcomms) practice to facilitate the…