SaaS Archives - Xander Marketing

The best SaaS events to attend in 2023

9th January 2023

As the SaaS industry continues to grow. it’s becoming more important for SaaS businesses to stay ahead of the curve. That’s why we’ve put together a list of some of the best SaaS conferences you should attend in 2023.

Target Your SaaS Marketing with Audience Personas

27th July 2022

Customers expect you to understand them and their needs more than ever. Discover how to get ahead of the competition and exceed customer expectations with fully-realised audience personas that go beyond the basics.

How to Map Your SaaS Customer Journey – and Maximise its Potential

17th June 2022

Visualising your customers’ journey can help you understand where your service falls short, and how to close the gap between their expectations and your offerings. Doing so could increase customer acquisition, loyalty, retention, and referrals.

4 key marketing takeaways from the biggest names in SaaS

11th February 2022

The impact of SaaS on the world is unmistakable, but what is it about SaaS business models that make them so special? More importantly, what marketing-related lessons can we learn from some of the biggest names in the SaaS space?

Capitalising on the renewed hunger for SaaS

3rd June 2020

Invariably, crises and disasters are disruptive events. Market upset creates pitfalls for some, while handing advantages to others. Now is…

6 tasks you can do when it’s quieter for your SaaS Marketing

10th March 2020

With more remote working and many B2B SaaS businesses finding themselves with a bit more time on their hands this…

Top SaaS podcasts

27th January 2020

Here’s a list of some of the top SaaS podcasts. Listen now for the latest SaaS interviews, tips and insights…

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What is SaaS marketing?

30th April 2019

The definition of SaaS marketing SaaS (Software-as-a-Service) marketing is the adaptation of standard marketing communications (marcomms) practice to facilitate the…