Paper qualifications not enough on their own Executive level marketing skills are an essential pre-requisite for a marketing lead in a SaaS company. On paper at least, many director-level marketers are qualified to fulfil the marketing lead role in a cloud software tech company; but just having an appropriate set of marketing qualifications is seldom…Read more
There are many aspects to a growing a successful SaaS business. Internal organisation, role responsibility and competent operation of the functional areas like finance and support are all pretty important. Before they consider injecting capital, pretty much any investor is going to make sure they are happy with how the business is structured and operates…Read more
With the SaaS landscape now more competitive than at any time, there has never been a greater need for your software business to standout. Some companies will just ignore their competitors and get on with what they’re best at; however, others will want to really understand the competitive landscape so they can formulate a plan…Read more
Congratulations! You had your eureka moment and have successfully managed to follow through and grow the seed into a SaaS product. For every SaaS product that is actually created, there must be dozens of ideas that fall by the wayside; it’s not easy, so well done. Now comes the really hard bit! Marketing… So, where…Read more
Outbound email still has a place but you have to stand out Do you have 5 minutes? You haven’t responded – have you been eaten by a crocodile? So-and-so recommended I reach out… You’ve probably heard things like these before and are getting tired of outbound emails. And these are the semi-creative ones…! Outbound email…Read more
Unique ideas around functionality only last so long in SaaS. Your competitors update their products, ‘stealing’ your killer feature. Inevitably, you end up swimming along together in a shoal and it’s hard to stand out. Most people have seen the MarTech 5000 infographic depicting companies competing in just one SaaS sector. If you haven’t, then…Read more
Sharks on the hunt and angels out to nurture unicorns There’s no denying the explosive growth of the SaaS market over the last few years. The environment is highly competitive, in part driven by aspirations of being a unicorn. Many early stage businesses seek funding from specialised SaaS investment vehicles which may be sympathetic and…Read more
Marketing at different stages of your SaaS product’s growth SaaS guru David Skok suggests there are three phases of a startup’s lifecycle: Initial traction – the search for Product/Market fit – typically up to $1m ARR Finding the model – Search for Repeatable & Scalable & Profitable Growth Model – typically up to $10m ARR…Read more
You’ve already designed and developed your SaaS product, so now you’ll probably be thinking about how to get it out and in front of your customers. But first, you need to establish your branding. Often overlooked when it comes to marketing, branding is a hugely important step when it comes to putting your product out…Read more
The mad rush to GDPR The desperate run up to get people to re-opt in. Campaigns, opt-ins, opt-outs. Give us your contact data in exchange for a prize. Some companies you remember, some you don’t. There’s some you’re happy to keep receiving emails from but not that interested enough in to actually click a link,…Read more
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