SaaS
Our latest thinking on saas.
Building a SaaS Product in Public: Strategies for Long-Term Success
Build your SaaS product in public to drive trust, engagement, and gather real-time feedback. Learn strategies for transparency, handling feedback, and building a loyal community. Ideal for SaaS founders!
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A list of popular SaaS Directories
As a SaaS business, it is important to maximise visibility and reach potential customers. One effective way to do this is by listing your product on SaaS directories. That's why we have compiled this list of popular SaaS directories, to make it easier for you to reach your target audience and drive growth for your business.
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How to Map Your SaaS Customer Journey - and Maximise its Potential
Visualising your customers' journey can help you understand where your service falls short, and how to close the gap between their expectations and your offerings. Doing so could increase customer acquisition, loyalty, retention, and referrals.
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4 key marketing takeaways from the biggest names in SaaS
The impact of SaaS on the world is unmistakable, but what is it about SaaS business models that make them so special? More importantly, what marketing-related lessons can we learn from some of the biggest names in the SaaS space?
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Capitalising on the renewed hunger for SaaS
Xander Marketing blog looks at how market upset such as the current global COVID-19 pandemic is creating a massive chance for SaaS companies with the right products and services to get ahead.
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6 tasks you can do when it's quieter for your SaaS Marketing
Xander Marketing blog '6 tasks you can do this summer for your SaaS Marketing'
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What is SaaS marketing?
SaaS (Software-as-a-Service) marketing is the adaptation of standard marketing communications practice to facilitate the sale of cloud software products.
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Where should you start with marketing your SaaS product?
Xander Marketing blog 'Where should you start with marketing your SaaS product?'
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How to price your SaaS and what should go on your SaaS Pricing Page?
The SaaS pricing page can have a huge influence on leads, conversions and new customer sign ups. This post analyses how you can improve your pricing strategy
Read moreThe Difference Between SaaS Marketing and other Marketing
What makes SaaS products unqiue to market? Read our blog to find out.
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So what do all those SaaS acronyms mean?
See what common SaaS acronyms mean.
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