Marketing a SaaS business is exciting, hard, creative, analytical, rewarding and more! SaaS is one of the fastest growing sectors in the world, coupled with digital disrupting the marketing industry…
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Marketing a SaaS business is exciting, hard, creative, analytical, rewarding and more! SaaS is one of the fastest growing sectors in the world, coupled with digital disrupting the marketing industry…
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The definition of SaaS marketing SaaS (Software-as-a-Service) marketing is the adaptation of standard marketing communications (marcomms) practice to facilitate the sale of cloud software products and information services. Marketing is…
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Congratulations! You had your eureka moment and have successfully managed to follow through and grow the seed into a SaaS product. For every SaaS product that is actually created, there…
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Outbound email still has a place but you have to stand out Do you have 5 minutes? You haven’t responded – have you been eaten by a crocodile? So-and-so recommended…
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Unique ideas around functionality only last so long in SaaS. Your competitors update their products, ‘stealing’ your killer feature. Inevitably, you end up swimming along together in a shoal and…
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Sharks on the hunt and angels out to nurture unicorns There’s no denying the explosive growth of the SaaS market over the last few years. The environment is highly competitive,…
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Marketing at different stages of your SaaS product’s growth SaaS guru David Skok suggests there are three phases of a startup’s lifecycle: Initial traction – the search for Product/Market fit…
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You’ve already designed and developed your SaaS product, so now you’ll probably be thinking about how to get it out and in front of your customers. But first, you need…
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The mad rush to GDPR The desperate run up to get people to re-opt in. Campaigns, opt-ins, opt-outs. Give us your contact data in exchange for a prize. Some companies…
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Like other companies and not like other companies… In many ways, SaaS businesses are just like any other. And when it comes to growth, online software companies need to pay…
Read moreWhen it comes to marketing, SaaS has its own set of rules!
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