The definition of SaaS marketing SaaS (Software-as-a-Service) marketing is the adaptation of standard marketing communications (marcomms) practice to facilitate the sale of cloud software products and information services. Marketing is a core topic taught on MBA programmes around the world and as such is recognised as an essential area of business practice. Understanding the specialised…Read more
Congratulations! You had your eureka moment and have successfully managed to follow through and grow the seed into a SaaS product. For every SaaS product that is actually created, there must be dozens of ideas that fall by the wayside; it’s not easy, so well done. Now comes the really hard bit! Marketing… So, where…Read more
Outbound email still has a place but you have to stand out Do you have 5 minutes? You haven’t responded – have you been eaten by a crocodile? So-and-so recommended I reach out… You’ve probably heard things like these before and are getting tired of outbound emails. And these are the semi-creative ones…! Outbound email…Read more
Unique ideas around functionality only last so long in SaaS. Your competitors update their products, ‘stealing’ your killer feature. Inevitably, you end up swimming along together in a shoal and it’s hard to stand out. Most people have seen the MarTech 5000 infographic depicting companies competing in just one SaaS sector. If you haven’t, then…Read more
Sharks on the hunt and angels out to nurture unicorns There’s no denying the explosive growth of the SaaS market over the last few years. The environment is highly competitive, in part driven by aspirations of being a unicorn. Many early stage businesses seek funding from specialised SaaS investment vehicles which may be sympathetic and…Read more
Marketing at different stages of your SaaS product’s growth SaaS guru David Skok suggests there are three phases of a startup’s lifecycle: Initial traction – the search for Product/Market fit – typically up to $1m ARR Finding the model – Search for Repeatable & Scalable & Profitable Growth Model – typically up to $10m ARR…Read more
You’ve already designed and developed your SaaS product, so now you’ll probably be thinking about how to get it out and in front of your customers. But first, you need to establish your branding. Often overlooked when it comes to marketing, branding is a hugely important step when it comes to putting your product out…Read more
The mad rush to GDPR The desperate run up to get people to re-opt in. Campaigns, opt-ins, opt-outs. Give us your contact data in exchange for a prize. Some companies you remember, some you don’t. There’s some you’re happy to keep receiving emails from but not that interested enough in to actually click a link,…Read more
Like other companies and not like other companies… In many ways, SaaS businesses are just like any other. And when it comes to growth, online software companies need to pay attention to the same things as the others. Some of the things that may hamper efforts to upscale any type of business venture includes hiring…Read more
Have you ever visited a website and used their chat service online? They’re a really handy tool if you need further information quickly, or you just don’t want to pick up your phone there and then. Their uses aren’t just for convenience either – they’re also a great tool for users who have problems such…Read more
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