Outbound email still has a place but you have to stand out Do you have 5 minutes? You haven’t responded – have you been eaten by a crocodile? So-and-so recommended I reach out… You’ve probably heard things like these before and are getting tired of outbound emails. And these are the semi-creative ones…! Outbound email…
Read moreUnique ideas around functionality only last so long in SaaS. Your competitors update their products, ‘stealing’ your killer feature. Inevitably, you end up swimming along together in a shoal and it’s hard to stand out. Most people have seen the MarTech 5000 infographic depicting companies competing in just one SaaS sector. If you haven’t, then…
Read moreSharks on the hunt and angels out to nurture unicorns There’s no denying the explosive growth of the SaaS market over the last few years. The environment is highly competitive, in part driven by aspirations of being a unicorn. Many early stage businesses seek funding from specialised SaaS investment vehicles which may be sympathetic and…
Read moreMarketing at different stages of your SaaS product’s growth SaaS guru David Skok suggests there are three phases of a startup’s lifecycle: Initial traction – the search for Product/Market fit – typically up to $1m ARR Finding the model – Search for Repeatable & Scalable & Profitable Growth Model – typically up to $10m ARR…
Read moreYou’ve already designed and developed your SaaS product, so now you’ll probably be thinking about how to get it out and in front of your customers. But first, you need to establish your branding. Often overlooked when it comes to marketing, branding is a hugely important step when it comes to putting your product out…
Read moreThe mad rush to GDPR The desperate run up to get people to re-opt in. Campaigns, opt-ins, opt-outs. Give us your contact data in exchange for a prize. Some companies you remember, some you don’t. There’s some you’re happy to keep receiving emails from but not that interested enough in to actually click a link,…
Read moreLike other companies and not like other companies… In many ways, SaaS businesses are just like any other. And when it comes to growth, online software companies need to pay attention to the same things as the others. Some of the things that may hamper efforts to upscale any type of business venture includes hiring…
Read moreHave you ever visited a website and used their chat service online? They’re a really handy tool if you need further information quickly, or you just don’t want to pick up your phone there and then. Their uses aren’t just for convenience either – they’re also a great tool for users who have problems such…
Read moreHave you ever visited a website, browsed around and then left, to only then visit another website and see a banner advert for the item you were just looking at? You might think you’re being stalked by the previous website, but what is actually happening is retargeting. What exactly is retargeting? Retargeting lets you target…
Read moreWe’ve discussed on this website in a lot of detail the pros and cons of outsourcing your marketing vs employing someone in-house. The bottom line is employing one person won’t cut it as there are so many different skills required in marketing. So, if you do decide to take your marketing in-house, and realise no…
Read moreFind out why you get the best value from your SaaS marketing budget through outsourcing by downloading our free white paper.
