SaaS Marketing Blog
Get the latest SaaS marketing news, insights and hints and tips.
Are Demographics Dead? How Data is Driving Better Marketing
Forget wishy washy demographics - it's time to harness hard data. Find out how online data is changing the face of marketing & say hello to psychographics.
Read moreHow to partner with a marketing agency to get the most out of your marketing
Top tips for working with a marketing agency to get the maximum benefit from your marketing
Read more20 types of marketing emails you could be sending
Stuck as to what you should send in your next email campaign? Or wondering how to turboboost your current campaigns? Here are 20 types of emails you could be sending
Read moreWhat is the marketing silver bullet?
Answer: There isn't one
Read moreFour essentials when starting your marketing
Find out the four essential things you need to do to give your marketing the perfect lift off
Read moreXander Marketing MD Alex Cohen to be on expert Guardian panel tomorrow
Our Managing Director has been invited to be an expert on the Guardian Small Business Network website on the 10th of April answering questions on growing your business
Read moreThe good, the bad and the ugly of generating leads through email marketing
The good, the bad and the ugly of generating leads through email marketing.
Read moreWhy keeping costs down stunts your business....
Is doing everything yourself really the smartest way to grow your business? Find out how outsourcing can help you and if it would work for your business.
Read moreIs marketing an art or a science?
The answer is... it's both. Find out why here.
Read more10 steps to writing a great lead generation marketing email
Email marketing is nothing new; however when it comes to writing an email to generate leads businesses still get it wrong. Find out how you can succeed here.
Read moreCan SaaS businesses get an ROI from their brand?
Many SMEs debate whether a brand can deliver an ROI for them. If you can answer yes to any of the questions below hopefully you can formulate your own answer:
Read moreIt doesn't matter what you like
It doesn't matter if you want your logo to be blue because it's the colour of your favourite football team.
Read moreShowing 133-144 of 145 posts
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A big thank you to the Xander Marketing team! It's been a fantastic experience working with an agency that requires so little effort to get up to speed in such an esoteric software space.
We were very impressed with the speed with which Xander Marketing got to grips with our industry. I would strongly recommend Xander Marketing to other SaaS vendors.
I can't speak more highly of the Xander Marketing team, who are all experts in their individual fields, great to work with, and coordinate really well as a team.
Xander Marketing enables us to have a focused marketing resource without the need to hire a full time marketing team.
Thank you for the work you've done. You're a group of outstanding professionals with a kind and patient mindset. Rock on, Xander Marketing!
We've built a good partnership with Xander Marketing; the team has supplemented the skills and expertise of our in-house team. As a result, we've increased people's awareness of WhosOff and WhosOffice in a busy market and invested in activities that have brought us more business leads.
Thank you for your expertise and hard work in bringing our vision to life…
From start to finish, there was an excellent level of care, professionalism and expertise…
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