SaaS Marketing Blog
Get the latest SaaS marketing news, insights and hints and tips.
7 Smart Ideas to Make Your SaaS Marketing More Effective in 2027
From messaging and AEO to content, demand generation, AI-enabled teams and partnerships, here are seven practical ways to make your SaaS marketing more effective in 2027.
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Build your next 90-day SaaS marketing plan with our free planner
Our free SaaS marketing planner helps you work through your customers, positioning, messaging, channels and budget, then put together a practical 90-day action plan.
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How to Make Your SaaS Website Work for AI Agents
AI agents are researching SaaS products for buyers. Learn how clear pricing, integration details, accessible pages and consistent information help them understand yours.
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Fractional CMO vs Marketing Agency: Which Does Your SaaS Business Need?
Compare fractional CMO, SaaS marketing agency and hybrid support to decide whether your business needs senior leadership, specialist delivery or both.
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Our fifth website – and our first without WordPress
After 17 years and four WordPress websites, we have changed what sits behind xandermarketing.com. Here is why we chose a static HTML site and what it changes for us.
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How Much Should Your SaaS Marketing Budget Be in 2026?
How much should you spend on SaaS marketing in 2026? This guide breaks down industry benchmarks, budgeting strategies, and tips to help you build a growth-focused, sustainable marketing plan.
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What AI Has Made Possible for Marketing Your SaaS in 2026
Interactive tools, competitive intelligence, CRM-connected workflows. AI has opened up work that wasn't feasible for most B2B SaaS companies a year ago.
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How to Actually Adopt AI in Your SaaS Marketing Department
A six-step framework for going from occasional AI use to an integrated marketing operation. Covers auditing workflows, picking tools, and building AI skills.
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What benchmarks should you be aiming for in your SaaS marketing?
Discover the key SaaS marketing benchmarks for 2025 across CAC, LTV, SEO, PPC, and email. Learn how AI is transforming metrics and what goals to aim for.
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Only 5% of Your Market Is Ready to Buy. What Are You Doing About the Other 95%?
Most SaaS marketing fights over 5% of the market. Demand generation builds relationships with the other 95% so you're the obvious choice when they're ready.
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7 SaaS Marketing Ideas That Actually Work in 2026
The old playbooks aren't coming back. Here are seven marketing ideas that B2B SaaS companies are using to grow efficiently in 2026. Free ebook included.
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Be the Answer AI Gives: How SaaS Companies Are Winning with Answer Engine Optimisation (AEO)
Learn how SaaS companies use Answer Engine Optimization (AEO) to dominate AI responses in ChatGPT, Claude, and Perplexity. Complete AEO strategy guide.
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A big thank you to the Xander Marketing team! It's been a fantastic experience working with an agency that requires so little effort to get up to speed in such an esoteric software space.
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