The Ultimate SaaS Marketing Resource

Marketing a SaaS business is exciting, hard, creative, analytical, rewarding and more! SaaS is one of the fastest growing sectors in the world, coupled with digital disrupting the marketing industry…

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3 stages to creating great content

I thought it was going to be a great read… How many times have you been interested in a headline marketing message only to feel let down by the content?…

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Content Is Still King: How content marketing enables SaaS businesses to differentiate, lead and succeed

The case for SaaS content marketing What is content marketing for SaaS? Coined by Bill Gates in 1996 as the title, the article ‘Content Is King’ asserted that content would…

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[New White Paper] No one is clicking or reading my marketing content

We’ve recently published our new white paper ‘No one is clicking or reading my marketing content’. At one time or another, many of those involved in marketing a SaaS business…

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How the best B2B SaaS brands use content to become loved by their customers

Marketing for a SaaS business is an area of marketing unlike any other. The distinctive nature of SaaS marketing is what makes it exciting, and there are definitive techniques you…

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The power of words: getting the right copy that sells software

Whether it’s convincing new visitors to sign up to a free software trial, or using a series of onboarding emails to nudge users towards a subscription, using the right copy…

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What does good content marketing look like in 2016?

Ingredients of good content marketing The interest in content marketing certainly shows no sign of letting up. However, an awful lot of poor quality low-value content is pushed out which…

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Content marketing: more than just a tactic

For any astute business owner, being concerned with the level of return generated from an investment on any given project – whether it be a marketing campaign or an upgraded…

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How can you write content about my industry when you don’t know my industry?

If we had a pound for every time we’d been asked that question…. Nobody knows your business better than those that work within it. So nobody is better suited for…

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Content marketing is dead. Long live content marketing.

People aren’t clicking so where next? As content marketers we tune into the trends and views on the industry. One of the topics which seems to come up more frequently…

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7 Smart Ideas to Market your SaaS Business in 2020

When it comes to marketing, SaaS has its own set of rules!

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7 Smart Ideas to Market your SaaS Business in 2020

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