Outsourced SaaS Marketing Department

If you’re lacking the time, resource or knowledge in house, outsource your marketing department to Xander Marketing. We’ve been many SaaS business’ marketing departments since 2009. We can either be a full outsourced marketing department or fit in around your existing team where you have skill or resource gaps.

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SaaS Marketing Strategy

Our up front and ongoing strategic planning helps your SaaS business achieve its business and marketing goals. Our work spans every area of strategic marketing. We work with you to write detailed strategies and plans.

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Onboarding Optimisation

Acquiring more leads is great; however, turning them into customers is the hard work. We’ll work with you to optimise your onboarding process, nurture leads and bring leads back to your software with emails, in app messages and more.

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Website Design

The website is the marketing hub of a SaaS business. We design, build, write content for and optimise SaaS websites. From strategy through to conversion rate optimisation (CRO) our websites will generate you more leads.

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Content Marketing

We create high quality, value adding content that helps our clients become thought leaders. White papers, guides, eBooks, case studies, SlideShare presentations, infographics, videos, webinars, podcasts and more.

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SaaS SEO Services

Driving traffic to your website is critical. Our SEO experts can help you get to the top of search engines to drive high quality traffic to your website. Onsite technical audits, content and high quality link building.

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SaaS PPC Services

Our PPC experts utilise a rank of networks and tactics to drive high quality traffic at a lower cost to your website. Get traffic from search, social, SaaS directories, Q&A sites and content placement.

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Email Marketing

Stay out of spam filters and get your readers clicking with better email marketing. We specialise in eye-catching email marketing campaigns which bring you better traffic. Generate new leads, up sell and retain existing customers.

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SaaS Branding

Who are you? What do you stand for? We dig deep to discover your core brand and key USPs, then show the world exactly what you’re all about with a beautiful website, logo and designs. It’s time to meet the beautiful new “you”.

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Social Media

Discover where your target market are online and connect with them directly. Our social media strategists help you to build buzz, become influencers and engage. Services from strategy through to managing accounts.

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Public Relations

Make people sit up and pay attention to your brand. Powerful PR from Xander Marketing will get your name in print for all of the right reasons, featuring what you do best in newspapers, magazines and online channels.

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SaaS Marketing Stack

Work with us to create your perfect marketing stack. We are independent so can recommend and then implement, customise and manage your marketing software. Marketing automation, CRM and more.

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SaaS CMO

Use Xander Marketing as your CMO or virtual Marketing Director at a strategic level and our team to execute the marketing at a tactical level. We can work at board level or below and have a team to execute the marketing.

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Free White Paper

7 Smart Ideas to Market your SaaS Business in 2020

When it comes to marketing, SaaS has its own set of rules!

Get leading edge insights into marketing your SaaS business by downloading our free white paper.


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7 Smart Ideas to Market your SaaS Business in 2020

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