SaaS Marketing Blog
Get the latest SaaS marketing news, insights and hints and tips.
Reaching decision makers: marketing your software to busy people
Xander Marketing blog looks at marketing your SaaS software and how you reach and communicate the benefits of your software to decision makers
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Are you secretly sabotaging your SaaS sign ups?
Xander Marketing points out how you might be putting people off signing up for a trial or membership for your SaaS sign ups
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Getting personal - using behaviour generated in-app messages to trigger sales and conversions
In-app messages are a vital tool in nurturing new prospects, Tips on why using behaviour-based prompts can increase conversions and sales.
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The power of words: getting the right copy that sells software
Find out how to use the right copy to explain the core benefits of your SaaS business and how a professional copywriter can free up your own resources.
Read moreHow to research, source and pitch to the right media outlets for your SaaS business
Tips for getting your SaaS business featured in the right press.
Read moreHow to obtain and interpret customer feedback, and make it work for your SaaS business
Xander Marketing: Feedback is crucial at all levels of SaaS success and will help you to really understand the value of your product and bring in new leads.
Read moreHow to influence SaaS prospects before they're ready to buy
The buying journey starts before you begin conversations with your prospects. You need to target them regularly with a strategic programme of messaging.
Read moreHow do you make your SaaS business stand out?
Standing out from the crowd can be a challenge for any business. The only way to grow market share is to shout a different message to the competition.
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Why work with a marketing company to design your website
Find out why you should work with a marketing company to design your website.
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How to double your SaaS product's customers without increasing advertising spend
How to double your SaaS product's customers without increasing advertising spend. Top tips on how to increase your conversion rate for SaaS businesses from Xander Marketing
Read moreContent marketing: more than just a tactic
Top tips on how to succeed with content marketing. Here's how to get buy in from your CEO.
Read moreHow to write a Capterra review that gets people clicking
Five steps to creating the best Capterra reviews.
Read moreShowing 109-120 of 145 posts
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