Social Media for SaaS
Build a social presence people remember
Build a consistent social presence for your company and the people behind it. We plan the content, write the posts, create distinctive graphics and manage publishing, with paid amplification where it adds value.
Company content
Keep your brand visible with useful, consistent posts connected to your wider marketing priorities.
Founder-led content
Turn the founder’s experience, opinions and expertise into credible content that sounds like the person behind it.
Standout design
Create strong social graphics, carousels, diagrams and reusable templates that make the content easier to recognise.
Paid amplification
Boost the strongest content and reach defined audiences through paid social campaigns when appropriate.
Organic social that supports the business
Posting regularly is not a strategy on its own. The content needs a clear audience, a recognisable point of view and a connection to what the business is trying to achieve.
For many B2B SaaS companies, LinkedIn is the main organic platform. It can help build awareness, demonstrate expertise, support recruitment, distribute useful content and keep the brand familiar during a long buying process. Facebook, Instagram, X or other channels may also be relevant where the product and audience fit.
We can manage the whole programme or give your team the strategy, content and templates to run it internally.
Company social media content
Company accounts give you a consistent place to explain what you do, share useful ideas and show evidence of the work. Content can include:
- Product and feature stories
- Customer results and case studies
- Articles, guides and reports
- Company news and partnerships
- Events, webinars and podcasts
- Team and culture content
- Industry observations and practical advice
- Campaign and landing page promotion
We build the plan around the themes your audience cares about rather than filling a calendar with generic awareness-day posts.
Founder-led content
People often connect with experienced individuals before they connect with a company page. Founder-led content can turn knowledge, opinions and day-to-day experience into a valuable marketing asset.
We can interview founders and senior leaders or work from their notes and voice recordings, identify useful themes, ghostwrite posts in their voice and manage an approval process that does not consume their week. The content should sound recognisably like them, not like a corporate account with a first-person pronoun added.
Design that earns attention
Good design helps strong ideas travel further. Our designers can create a distinctive visual direction for social media, including:
- Branded post graphics
- LinkedIn carousels
- Data visualisations and diagrams
- Quote and testimonial formats
- Campaign creative
- Short-form visual content
- Reusable editable Canva or design templates
The aim is a flexible system that looks good without making every post feel identical.
Organic and paid working together
Organic content shows which ideas and formats resonate. Paid social can then put the strongest work in front of a larger or more specific audience.
We can boost selected posts or develop separate LinkedIn and Meta campaigns around content, events, lead generation and remarketing. Paid activity is planned and measured separately, while still using what the organic programme teaches us.
How we manage social media
Strategy and channel choice
We define the audience, platforms, objectives, themes, formats, frequency and measures that should guide the programme.
Ideas and content planning
We build a practical calendar around company priorities, market conversations, useful expertise and content from other channels.
Copy and design
Our writers draft the posts and our designers create the graphics, carousels and reusable assets.
Approval and publishing
We agree a straightforward review process, schedule approved content and keep the programme moving consistently.
Reporting and improvement
We review reach, engagement, audience growth, site activity and relevant conversions, then use the evidence to improve future content.
Need a stronger social presence without feeding it every day?
Tell us who you want to reach and what you want to be known for. We will help you turn that into a practical company or founder-led programme.
Trusted by 250+ B2B SaaS companies
Social Media for SaaS FAQs.
Which social media platforms do you manage?
LinkedIn is the main platform for many B2B SaaS companies. We can also support Facebook, Instagram, X and other platforms where the audience, product and content make them useful.
Do you create founder-led LinkedIn content?
Yes. We can interview founders or senior leaders, or draft from notes and voice recordings, then develop themes and ghostwrite content in a voice that feels natural to them.
Can you create all the graphics?
Yes. Our designers can produce post graphics, carousels, diagrams, campaign creative and reusable editable Canva templates for your team.
Can you manage our company page and founder profile together?
Yes. We can plan them as connected but distinct channels, using each account for the subjects and formats that suit it best.
Do you respond to comments and messages?
Yes, where required. We can monitor and respond to comments and messages, while routing questions that need personal, sales or technical input to the appropriate person in your team.
Can you boost posts with paid advertising?
Yes. We can amplify strong organic content or create separate paid social campaigns with defined audiences, budgets and conversion goals.
How do you make ghostwritten content sound like us?
We use interviews, existing examples, opinions and tone of voice guidance to learn how the person or brand communicates. The approval process then helps us refine that voice over time.
How do you measure organic social media?
We choose measures around the purpose of the programme. These can include relevant reach, engagement, audience growth, website visits, enquiries, assisted conversions and the performance of specific content themes.
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Ready to get your Social media right?
Let's talk about where you are, where you want to be, and how we get you there.