PR for SaaS Companies
Build the profile behind the product
Raise the profile of your company and the people leading it. We combine strategy, media relations, thought leadership, podcasts, speaking and digital PR to build recognition and long-term credibility.
PR strategy and messaging
Define the audiences, stories, spokespeople and opportunities most likely to strengthen your position.
Company PR
Create a steady flow of credible company stories, from customer success and partnerships to product news and original data.
Founder and executive profiles
Build recognised voices through commentary, contributed articles, interviews, podcasts and speaking opportunities.
Digital authority
Earn relevant coverage, links and citations that can also support SEO, AEO and the wider visibility of your brand.
PR that builds something over time
One press release is not a reputation. Effective PR creates a consistent reason for the market to notice your business and trust the people behind it.
For a SaaS company, that can mean becoming a recognised specialist in a particular market, giving journalists access to useful expertise, turning customer and product developments into stronger stories, or making a founder part of important industry conversations.
We build the programme around the position you want to establish, not around sending every announcement to the same general media list.
Company and founder PR working together
The business and its leaders often have different but complementary stories to tell.
Company PR builds understanding of what the organisation does, the results it creates and why it matters. Founder or executive PR gives the market an informed human voice, making it easier to contribute opinions, analysis and experience to wider conversations.
An integrated programme can develop both at once, while keeping the messages and goals clear.
Company PR
Company activity can include:
- PR strategy, messaging and campaign planning
- Proactive media relations in relevant trade, technology and business media
- Customer success stories and case-study campaigns
- Product developments and launches
- Partnerships, appointments and company milestones
- Original research and data-led campaigns
- Awards research and submissions
- Reactive opportunities linked to company expertise
- Monthly reporting, planning and opportunity management
Not every internal update is a strong external story. Part of the work is identifying the developments with a genuine audience and finding a more useful angle where one exists.
Founder and executive profile building
Senior people often hold the most interesting knowledge in the company but have little time to turn it into consistent public content. We can build a programme around their experience and perspective, including:
- Thought leadership themes and planning
- Articles and opinion pieces in their name
- Reactive expert commentary
- Media interviews
- Podcast research, pitching and interview management
- Conference, panel and speaking opportunity outreach
- LinkedIn and founder-led content connected to the PR plan
- Preparation and briefing for interviews and appearances
The aim is to make the person a credible, useful voice in the subjects where they have something real to contribute.
Trade press, wider media and podcasts
Most B2B SaaS PR begins with the specialist publications, communities and podcasts that already reach the right market. Wider business media and national newspapers can also be relevant when the story has a strong enough angle, data or broader significance.
We match the story to the audience rather than treating national coverage as the only result that counts.
PR, SEO and AEO
Relevant editorial coverage can do more than raise awareness. It can earn authoritative backlinks, strengthen the sources associated with your brand and create independent references that search engines and AI tools may use when understanding a company or topic.
We can connect PR with the SEO and AEO plan, targeting useful publications and subjects while keeping the stories editorially credible. Coverage, links and AI citations cannot be guaranteed, but the right programme gives your business stronger evidence and a broader trusted presence online.
How we run a PR programme
Strategy and positioning
We agree the business goals, priority audiences, messages, spokespeople and subjects where the company can contribute credibly.
Story and opportunity planning
We build a pipeline across company news, customer evidence, data, opinions, commentary, awards, podcasts and events.
Creation and pitching
Our team develops the materials, identifies relevant contacts and opportunities, and handles targeted outreach and follow-up.
Spokesperson support
We prepare founders and executives for interviews, brief them on opportunities and help turn their expertise into useful contributions.
Reporting and next steps
We report on activity, coverage, links, opportunities and relevant reach, then adjust the programme around what is gaining traction.
What should your market know you for?
Tell us the position you want to build and the expertise, customers and stories behind it. We will help you turn that into a credible PR programme.
Trusted by 250+ B2B SaaS companies
PR for SaaS Companies FAQs.
What does SaaS PR include?
It can include strategy, messaging, media relations, company news, customer stories, thought leadership, founder profiling, interviews, podcasts, speaking opportunities, awards and digital PR.
Which publications do you target?
We begin with the trade, technology, business and specialist media that reach the audiences relevant to your company. Wider press is targeted when the story has a suitable angle and broader interest.
Can you build our founder’s profile as well as the company brand?
Yes. We can run connected company and founder programmes, using thought leadership, commentary, interviews, podcasts, speaking and social content to develop a recognised voice.
Can you get us onto podcasts?
We can identify relevant podcasts, develop suitable angles, pitch the guest and manage the opportunity and preparation. Acceptance remains with the podcast producer.
Do you guarantee media coverage?
No credible PR agency can guarantee independent editorial coverage. We can guarantee a clear strategy, strong materials, relevant outreach, consistent follow-up and transparent reporting.
Can PR help SEO and AEO?
Yes. Relevant coverage can create backlinks, trusted mentions and independent sources associated with the brand. These can support search authority and provide sources that AI systems may cite, although specific links, rankings and citations cannot be guaranteed.
Do you write thought leadership articles?
Yes. We can interview the spokesperson, develop the angle, write the piece in their voice and adapt it for an agreed publication or owned channel.
Can PR be part of our wider marketing programme?
Yes. PR can work alongside content, SEO, AEO, social media, campaigns and founder-led marketing as part of an integrated plan.
More SaaS marketing services.
Ready to get your Public relations right?
Let's talk about where you are, where you want to be, and how we get you there.