GDPR and marketing: What the new privacy standard means for marketers

Whether you’ve heard of it or not, GDPR regulations are to be enforced from the 25th May 2018. EU-GDPR (or more formally the European Union General Data Protection Regulation) is the EUs new data protection framework. It affects how you obtain and store data across your whole organisation. There are considerable financial penalties for failing…

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3 important tactical practices for testing email marketing for inbound SaaS lead generation

It’s a long game so never stop testing! There are some, particularly those that are new to marketing down the channel, that feel email marketing is a lot of effort and cost for a poor return. Unfortunately many are just missing the point. Email marketing to stimulate inbound lead-gen is a long game. Just because…

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The 10 step guide to generating demand through email marketing

Despite many businesses hearing about us through email marketing, some still question its effectiveness: “Email marketing is dead!” “Email marketing is spam?” These are common things we hear when talking to businesses about generating leads through email marketing. Whatever your view, the simple truth is email marketing is able generate high quality leads for your…

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20 types of marketing emails you could be sending

Stuck as to what you should send in your next email marketing campaign? Or wondering how to turboboost your current campaigns? Here are 20 types of marketing emails you could be sending: Send a piece of content out, for example a white paper Send a sales promotion Create a series of autoresponders that follow leads…

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10 steps to writing a great lead generation marketing email

Email marketing is nothing new; however when it comes to writing an email to generate leads, despite all the research, businesses still get it wrong. So how do you make sure it’s your email that’s read and not sent to the trash file without even being opened? Lead generation email marketing is sending an email…

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The good, the bad and the ugly of generating leads through email marketing

Many businesses have tried or thought of generating leads through email marketing, but only some get it right. Here we look at three different approaches – the good, the bad and the ugly: The good Emails that work best to your own databases or third party lists look like an email you’d send a colleague,…

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Lead generation email marketing best practice guide for B2B businesses

Our new free white paper: ‘Lead generation email marketing best practice guide for B2B businesses’ focuses on the  best practice ‘what’, ‘why’ and ‘how’ of lead generation B2B email marketing. It provides advice to help successfully implement strategies and make email marketing more effective and efficient by showing how to: Make sure your email is…

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10 ways Professional Service companies can increase their profits through marketing

Marketing a professional services company can often be something you have lots of enthusiasm for but is low on the priority list. However the new business you can win through executing a marketing strategy can pay off many times over and ensure you have business coming to you, rather than you going out and finding…

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Email marketing software – how to choose a system for you

If you’re reading this you’re probably already in the market for email marketing software and know there are many providers to choose from (with new providers popping up every week). So how do you go about choosing the best one for you? Hopefully our short guide will provide you with a starting point: Where is…

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10 email marketing questions to ask in 2010

Email marketing has changed. It’s changed from 10 years ago, 5 years ago and even last year. Here are 10 questions to ask yourself if You’re thinking of doing email marketing this year: What are your goals from email marketing in 2010? How can you provide added value to your e-mail subscribers? How will you…

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