SaaS email marketing

Lead generation email marketing best practice guide for B2B SaaS businesses

SaaS email marketing best practice Whilst email marketing for SaaS has the potential to be highly efficient, delivering campaigns to your prospects and results back to your business more rapidly than traditional offline marketing, it is often done ineffectively but SaaS businesses. This impacts campaign performance and ultimately undermines the value that the marketing budget…

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SaaS email marketing

Does outbound email still work in 2019 for your SaaS product?

Outbound email still has a place but you have to stand out Do you have 5 minutes? You haven’t responded – have you been eaten by a crocodile? So-and-so recommended I reach out… You’ve probably heard things like these before and are getting tired of outbound emails. And these are the semi-creative ones…! Outbound email…

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Email Marketing

25th May 2018 – The end of email marketing or a new beginning (again!)?

The mad rush to GDPR The desperate run up to get people to re-opt in. Campaigns, opt-ins, opt-outs. Give us your contact data in exchange for a prize. Some companies you remember, some you don’t. There’s some you’re happy to keep receiving emails from but not that interested enough in to actually click a link,…

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Email Marketing

GDPR and marketing: What the new privacy standard means for marketers

Whether you’ve heard of it or not, GDPR regulations are to be enforced from the 25th May 2018. EU-GDPR (or more formally the European Union General Data Protection Regulation) is the EUs new data protection framework. It affects how you obtain and store data across your whole organisation. There are considerable financial penalties for failing…

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3 important tactical practices for testing email marketing for inbound SaaS lead generation

It’s a long game so never stop testing! There are some, particularly those that are new to marketing down the channel, that feel email marketing is a lot of effort and cost for a poor return. Unfortunately many are just missing the point. Email marketing to stimulate inbound lead-gen is a long game. Just because…

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The 10 step guide to generating demand through email marketing

Despite many businesses hearing about us through email marketing, some still question its effectiveness: “Email marketing is dead!” “Email marketing is spam?” These are common things we hear when talking to businesses about generating leads through email marketing. Whatever your view, the simple truth is email marketing is able generate high quality leads for your…

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20 types of marketing emails you could be sending

Stuck as to what you should send in your next email marketing campaign? Or wondering how to turboboost your current campaigns? Here are 20 types of marketing emails you could be sending: Send a piece of content out, for example a white paper Send a sales promotion Create a series of autoresponders that follow leads…

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10 steps to writing a great lead generation marketing email

Email marketing is nothing new; however when it comes to writing an email to generate leads, despite all the research, businesses still get it wrong. So how do you make sure it’s your email that’s read and not sent to the trash file without even being opened? Lead generation email marketing is sending an email…

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The good, the bad and the ugly of generating leads through email marketing

Many businesses have tried or thought of generating leads through email marketing, but only some get it right. Here we look at three different approaches – the good, the bad and the ugly: The good Emails that work best to your own databases or third party lists look like an email you’d send a colleague,…

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