Marketing a SaaS business is exciting, hard, creative, analytical, rewarding and more! SaaS is one of the fastest growing sectors in the world, coupled with digital disrupting the marketing industry…Read more
SaaS email marketing best practice Whilst email marketing for SaaS has the potential to be highly efficient, delivering campaigns to your prospects and results back to your business more rapidly…Read more
Outbound email still has a place but you have to stand out Do you have 5 minutes? You haven’t responded – have you been eaten by a crocodile? So-and-so recommended…Read more
The mad rush to GDPR The desperate run up to get people to re-opt in. Campaigns, opt-ins, opt-outs. Give us your contact data in exchange for a prize. Some companies…Read more
Whether you’ve heard of it or not, GDPR regulations are to be enforced from the 25th May 2018. EU-GDPR (or more formally the European Union General Data Protection Regulation) is…Read more
It’s a long game so never stop testing! There are some, particularly those that are new to marketing down the channel, that feel email marketing is a lot of effort…Read more
Despite many businesses hearing about us through email marketing, some still question its effectiveness: “Email marketing is dead!” “Email marketing is spam?” These are common things we hear when talking…Read more
Email marketing is nothing new; however when it comes to writing an email to generate leads, despite all the research, businesses still get it wrong. So how do you make…Read more
Many businesses have tried or thought of generating leads through email marketing, but only some get it right. Here we look at three different approaches – the good, the bad…Read more
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