The Ultimate SaaS Marketing Resource

Marketing a SaaS business is exciting, hard, creative, analytical, rewarding and more! SaaS is one of the fastest growing sectors in the world, coupled with digital disrupting the marketing industry…

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Lead generation email marketing best practice guide for B2B SaaS businesses

SaaS email marketing best practice Whilst email marketing for SaaS has the potential to be highly efficient, delivering campaigns to your prospects and results back to your business more rapidly…

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Does outbound email still work in 2019 for your SaaS product?

Outbound email still has a place but you have to stand out Do you have 5 minutes? You haven’t responded – have you been eaten by a crocodile? So-and-so recommended…

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Email Marketing

25th May 2018 – The end of email marketing or a new beginning (again!)?

The mad rush to GDPR The desperate run up to get people to re-opt in. Campaigns, opt-ins, opt-outs. Give us your contact data in exchange for a prize. Some companies…

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GDPR and marketing: What the new privacy standard means for marketers

Whether you’ve heard of it or not, GDPR regulations are to be enforced from the 25th May 2018. EU-GDPR (or more formally the European Union General Data Protection Regulation) is…

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3 important tactical practices for testing email marketing for inbound SaaS lead generation

It’s a long game so never stop testing! There are some, particularly those that are new to marketing down the channel, that feel email marketing is a lot of effort…

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The 10 step guide to generating demand through email marketing

Despite many businesses hearing about us through email marketing, some still question its effectiveness: “Email marketing is dead!” “Email marketing is spam?” These are common things we hear when talking…

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20 types of marketing emails you could be sending

Stuck as to what you should send in your next email marketing campaign? Or wondering how to turboboost your current campaigns? Here are 20 types of marketing emails you could…

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10 steps to writing a great lead generation marketing email

Email marketing is nothing new; however when it comes to writing an email to generate leads, despite all the research, businesses still get it wrong. So how do you make…

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The good, the bad and the ugly of generating leads through email marketing

Many businesses have tried or thought of generating leads through email marketing, but only some get it right. Here we look at three different approaches – the good, the bad…

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7 Smart Ideas to Market your SaaS Business in 2020

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