Privacy & Cookie Policy

1. Introduction

This is the website of Xander Marketing Ltd: www.xandermarketing.com.

This privacy notice explains how we collect and process your personal data through your use of this website.

Xander Marketing is the data controller. Our contact details are:

Telephone: +44 (0)330 223 2770
Email: hello@xandermarketing.com

The Data Protection Officer for Xander Marketing is Alex Cohen.

2. What data we collect and why we process it

Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process the following categories of personal data:

• Communication Data includes any communication you send to us through a website form, email, text, social media message or post, or any other communication. We process this data to communicate with you, keep records, and establish, pursue or defend legal claims.
• Customer Data includes data relating to purchases of goods or services, such as your name, title, billing and delivery addresses, email address, telephone number, contact details, purchase details and payment details. We process this data to supply the goods or services you have purchased and keep records of those transactions. Data may be stored in contracts, email, Campaign Monitor and Xero.
• User Data includes information about how you use our website and online services, together with data you post for publication on our website or through other online services. We process this data to operate our website, provide relevant content, maintain security and backups, and administer our website and business.
• Technical Data includes information about your use of our website and online services, such as your IP address, browser details, time spent on pages, page views, navigation paths, frequency of visits, time zone settings and information about the devices you use. The source of this data is our analytics tracking system. We use it to analyse use of our website, administer and protect our business, provide relevant website content and advertising, and understand advertising effectiveness.
• Marketing Data includes your preferences for receiving marketing from us and your communication preferences. We process this data to provide relevant website content, emails and advertising, and to understand the effectiveness of that activity.

We may use Customer Data, User Data, Technical Data and Marketing Data to provide relevant website content and advertising, measure its effectiveness and send other marketing communications where permitted.

Sensitive data

We do not collect sensitive personal data about you. This includes details about race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health information, and genetic or biometric data. We do not collect information about criminal convictions and offences.

Where we are required to collect personal data by law, or under a contract between us, and you do not provide that data when requested, we may not be able to perform the contract. For example, we may be unable to provide a service you have ordered. If we need to cancel a service for this reason, we will notify you.

We will only use your personal data for the purpose for which it was collected, or for a reasonably compatible purpose where necessary. If we need to use your details for an unrelated purpose, we will notify you and explain the legal grounds for processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law. We do not carry out automated decision-making or automated profiling.

3. How we collect your personal data

We may collect data that you provide directly, for example by completing a form on our website or sending us an email. We may also collect certain data automatically as you use the website through cookies and similar technologies.

We may receive data from third parties, including analytics providers, advertising networks, search information providers, and providers of technical, payment and delivery services. Some of these providers may be based outside the UK.

4. Marketing communications

We may send you marketing communications if you have purchased from us or asked for information about our goods or services, or if you have agreed to receive marketing communications, provided you have not opted out.

You can opt out of receiving marketing emails from us at any time. We will not share your data with third parties for their own marketing purposes.

Opting out of marketing communications does not apply to personal data provided as part of another transaction, such as a purchase.

5. International transfers

Some of our service providers are based outside the UK, so their processing of your personal data may involve an international transfer.

Where we make a restricted transfer, we take steps intended to provide an appropriate level of protection. This may include relying on UK adequacy regulations, appropriate safeguards such as the UK International Data Transfer Agreement or UK Addendum, or another lawful transfer mechanism.

Please contact us if you would like more information about the safeguards used when transferring your personal data internationally.

6. Data security

We have security measures intended to prevent your personal data from being accidentally lost, used, altered, disclosed or accessed without authorisation. Access is limited to employees and partners with a business need to know. They will process personal data only on our instructions and are required to keep it confidential.

We have procedures for dealing with suspected personal data breaches and will notify you and any applicable regulator where legally required.

7. Data retention

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, including legal, accounting and reporting requirements.

When deciding how long to retain data, we consider its amount, nature and sensitivity, the potential risk of harm from unauthorised use or disclosure, the purpose of processing, whether that purpose can be achieved by other means and any legal requirements.

8. Your legal rights

Under data protection law, you may have rights including access, correction, erasure, restriction, transfer, objection, portability and, where processing is based on consent, withdrawal of consent.

You can learn more about these rights in the Information Commissioner's Office guidance. To exercise your rights, email hello@xandermarketing.com.

You will not usually have to pay a fee to access your personal data or exercise your other rights. We may charge a reasonable fee or refuse to comply where a request is clearly unfounded, repetitive or excessive.

We may request information to confirm your identity and ensure personal data is not disclosed to someone who has no right to receive it. We may also ask for further information about your request.

We aim to respond to legitimate requests within one month. It may take longer if a request is particularly complex or if you have made several requests. We will notify you if this happens.

You have the right to complain to the Information Commissioner's Office, the UK supervisory authority for data protection. Visit ico.org.uk. We would appreciate the opportunity to address your concerns first.

9. Third-party links

This website may include links to third-party websites, plug-ins and applications. Those third parties may collect or share data about you when you follow a link or enable a connection. We do not control third-party websites and are not responsible for their privacy notices. We encourage you to read the privacy notice of every website you visit.

Cookie policy

You can set your browser to refuse some or all browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, parts of this website may become inaccessible or may not function properly.

What are cookies?

Cookies are small text files that a website may place on your computer or mobile device when you visit. They help a website recognise your device on a later visit. Web beacons and similar technologies can perform a similar function. We use the term "cookies" in this policy to refer to technologies that collect information in this way.

How we use cookies

• Analytics: to measure how this website is used and improve the experience.
• Advertising: to select and measure advertising on platforms such as Google, Facebook and LinkedIn.
• Social media: to support functionality provided by social networks.
• Tracking: to understand which pages people visit and improve the website and marketing.

When you visit or log in to our website, cookies and similar technologies may be used by online data partners or vendors to associate those activities with other personal information they or others hold, including through association with your email or home address. We or our service providers may then send communications and marketing to those email or home addresses. You can opt out of this advertising through Retention.com's opt-out page.