Content Strategy

Content Strategy

Real thought leadership

Real thought leadership

Highly experienced writers

Highly experienced writers

200 B2B SaaS Clients

200 B2B SaaS Clients

Every SaaS business has a story to tell

There’s no such thing as a boring business. Each and every SaaS business and market sector has its own story to tell, the skill is in finding the angle to make your story compelling. It’s not just about which story you tell; it’s also about finding the best way to present your story to engage and appeal to prospective and existing customers.

SaaS White Paper

Let your content do the talking

Great content is an incredibly powerful weapon in your marketing armoury. From idea generation through to publication, our writers and designers create and distribute content via your websiteemails and social media channels to help your business create the sweet, melodic sound you need to stand out in a marketplace full of noise.

Content Marketing

Popular content formats we can work with you to produce


Keep it short, snappy and a little less formal. Your blog is an incredibly versatile marketing tool which gives your business a voice online and boosts SEO.

White papers & eBooks

Showcase your industry expertise with the marketers ‘tour de force’. Differentiate your business from the competition and become the authority in your market.


Practical guides are perfect when white papers are too technical or ‘heavy’ for the subject matter. Generate leads with specific persona focused content.

Case studies

A compelling format that allows you to demonstrate your successes, highlighting how your SaaS has added real value to the customers you work with.

Website Content

From a full website re-write, to creating product specific content and landing pages. We write content that generates leads and keeps search engines happy.

Sales Collateral

Sales and marketing collateral – brochures, fact sheets, battlecards and more. We can make your business shine, and our designers can make it look beautiful.

Email marketing

Clickable content for email outreach, lead generation, lead nurturing, onboarding, customer newsletters and more. Plus strategy and templates.

Positioning & Messaging

To build awareness effectively, we first need to build a solid brand. We can help you find your Tone of Voice, articulate your value prop. and create key messaging.

Start creating great content with a free consultation

We work in partnership with SaaS businesses globally, producing fast, innovative and inspiring content marketing that gets real results.

Find out more and get started with a free 30 minute consultation.

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Experience with 200+ B2B SaaS businesses globally

"We were very impressed with the speed with which Xander Marketing got to grips with our industry. The material produced is on-point and engaging. I would strongly recommend Xander Marketing to other SaaS vendors."

Dan Huby | Managing Director | ResourceSpace
Free Guide

7 Smart Ideas to Market your SaaS Business in 2024

Marketing SaaS products is entering a new era shaped by economic uncertainty, sophisticated competitors, and accelerating technological disruption. Is your marketing strategy ready?

7 Smart Ideas to Market your SaaS Business in 2024