Content Marketing for SaaS

Every business has a story to tell

There’s no such thing as a boring business. Each and every SaaS business and market sector has its own story to tell, the skill is in finding the angle to make your story compelling. It’s not just about which story you tell; it’s also about finding the best way to present your story to engage and appeal to prospective and existing customers.

Popular content formats we can work with you to produce

• Blogs– Keep it short, snappy and a little less formal. Your blog is an incredibly versatile marketing tool which gives your business a voice online. Be whatever you want to be: irreverent, knowledgeable or full of industry tips.
• White papers – Showcase your industry expertise with the marketers ‘tour de force’.  Differentiate your business from the competition and become the authority in your market.
• Case studies – A compelling format that allows you to demonstrate your successes, highlighting how your organisation has added real value to the customers and clients you work with.
• Guides – Practical guides are perfect when white papers are too technical or ‘heavy’ for the subject matter.
• Direct mail – Despite rumours of digital media killing off print, there are still plenty of mail shots arriving on doormats… Truly integrated campaigns don’t ignore direct mail.
• Video – One of the most powerful forms of content. Video is great for recall and is highly persuasive. Demonstrate your product using short animated or filmed video presentation.
• Presentation –‘Traditional’ slide based presentations which run on your website can also be used as standalone presentations by sales or distributed via social channels and slideshow sites.
• Infographics –Graphical representations of an idea or data. We can undertake the research, write the words and bring the infographic to life through cutting edge design.
• Webinar – An incredibly effective method of generating new leads. Deliver your presentation through the participant’s computer and interact with them directly.
• Podcast –Audio content prospective customers and clients can listen to whenever they like. Record your most popular webinars and make them available to download from your website.