A hard working team of SaaS marketing specialists

Over the years we have assembled a highly skilled, dedicated and hard working team of SaaS marketing specialists, each focused on helping SaaS businesses grow. With years of experience of marketing SaaS businesses our team has the expertise and strategic insight to become part, or all of your marketing team.


AlexManaging Director

Alex founded Xander Marketing in 2009 after identifying a gap in the market for a fully integrated marketing team that need specialist marketing skills, without the expense of an in-house team. With in-house and agency marketing experience, Alex is an account director, strategist and marketing all-rounder with years of experience of marketing and growing SaaS businesses.

MarkCopywriter & Account Manager

Mark writes copy for print, online, white papers and emails. From an agency and commercial background, Mark has many highly successful marketing campaigns to his name. He is also a keen strategic marketer and researcher.

PhilHead of Design

With a rare skill set that includes graphic design, website design and build, Phil simplifies complex and technical concepts to produce on and offline marketing campaigns that look incredible and cut to the core of your brand.

AlisonAccount Manager

A background in in-house and marketing agencies Alison joined us from a leading SaaS company where she had been their marketing manager. Alison is another marketing all-rounder bringing a strategy, copywriting and project management (amongst other skills) to Xander Marketing’s clients.

KarenMarketing Assistant

A talented marketer with a diverse skill set. From email marketing and website updates to coordination of the social media campaigns for many of our clients. Karen is a vital cog in the Xander Marketing wheel.

PhilPPC Manager

Phil has over 20 years experience in web marketing. Phil looks after all things PPC – strategy and execution across search, social and directories, using a results focused approach driven by data. By having the right tracking and metrics in place you can grow your business profitably.

SamSEO Manager

As our SEO guru, Sam uses a range of techniques to improve the search engine rankings of our clients’ websites. Sam’s background is in both content and technical SEO, user experience and CRO. Combining these with PR helps businesses achieve their goals.

ChelseaCopywriter

Chelsea has over 10 years experience in content strategy development, online and print copywriting, blogging, social media posting, feature writing, writing for email and direct marketing. Chelsea holds an IDM qualification in digital copywriting.

BenCopywriter

Ben is an experienced copywriter that prior to Xander Marketing wrote content for everything from US politicians to the local ‘rat catcher’. Experienced now with writing for B2B SaaS businesses Ben can write at a brand level and create tone of voice to develop stand out messages.

DanielleDesigner

With over 15 years industry experience Danielle is an all-round designer. This includes logos, online design like websites and banners and offline and desktop publishing.

MattWeb Developer

Matt has worked on a large range of projects in his time, gaining experience where it matters to implement solutions when problems arise and build websites that work across multiple platforms with exceptional functionality.

Wider TeamExtra Skills and Resource

We also work with a select team of freelancers who provide the specialist skills or experience we need on particular campaigns.

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7 Smart Ideas to Market your SaaS Business in 2021

When it comes to marketing, SaaS has its own set of rules! Get leading edge insights into marketing your SaaS business by downloading our free white paper.

7 Smart Ideas to Market your SaaS Business in 2021