A hard working team of SaaS marketing specialists

Over the years we have assembled a highly skilled, dedicated and hard working team of SaaS marketing specialists, each focused on helping SaaS businesses grow. With years of experience of marketing SaaS businesses our team has the expertise and strategic insight to become part, or all of your marketing team.


Alex founded Xander Marketing in 2009. Within Xander Marketing, Alex is an account director, strategist and marketing all-rounder with years of experience of marketing and growing SaaS businesses.

Alex WSEO Manager

As our SEO guru, Sam uses a range of techniques to improve the search engine rankings of our clients’ websites. Sam’s background is in both content and technical SEO, user experience and CRO. Combining these with PR helps businesses achieve their goals.

AlisonDigital Marketer & Account Manager

A background in in-house and marketing agencies Alison joined us from a leading SaaS company where she had been their marketing manager. Alison is another marketing all-rounder bringing a strategy, copywriting and project management (amongst other skills) to Xander Marketing’s clients.


Ben is an experienced copywriter that prior to Xander Marketing wrote content for everything from US politicians to the local ‘rat catcher’. Experienced now with writing for B2B SaaS businesses, Ben can write at a brand level and create a tone of voice to develop stand-out messages.

ChristianAccount Manager

With a rich background in alliance marketing, partnerships and account management, Christian brings his strategic insight and a results-focused approach to help Xander Marketing's clients grow their businesses.

Danielle BDesigner

With over 15 years industry experience Danielle is an all-round designer. This includes logos, online design like websites and banners and offline and desktop publishing.

Danielle KMarketing Executive

A talented marketing professional with over 14 years’ experience in B2B marketing, particularly in digital and social marketing. Danielle is a vital part of the Xander team, managing the social media and email campaigns for many of our clients.

GavinPPC Manager

Gavin has over 20 years experience in digital marketing. Gavin looks after all things PPC – strategy and execution across search, social and directories, using a results focused approach driven by data.

GeorgieAccount Manager

Georgie has over 15 years of digital marketing experience, with a track record of developing and managing innovative multi-platform solutions. Through planning and proactive management of projects with the ability to manage customer expectations confidently, Georgie is a welcome addition to the Xander Marketing Team.

JodieMarketing All-Rounder

Jodie's diverse background in design, SEO and marketing for SaaS businesses means she brings a unique skill set. One day, it's SEO, one day it's design, and another day, it could be anything else in digital marketing.


Mark writes copy for print, online, white papers and emails. From an agency and commercial background, Mark has many highly successful marketing campaigns to his name. He is also a keen strategic marketer and researcher.

MattWeb Developer

Matt has worked on a large range of projects in his time, gaining experience where it matters to implement solutions when problems arise and build websites that work across multiple platforms with exceptional functionality.

PhilHead of Design

With a rare skill set that includes graphic design, website design and build, Phil simplifies complex and technical concepts to produce on and offline marketing campaigns that look incredible and cut to the core of your brand.

Wider TeamExtra Skills and Resource

We also work with a select team of freelancers who provide the specialist skills or experience we need on particular campaigns.

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Experience with 175+ B2B SaaS businesses globally

Free Resource

7 Smart Ideas to Market your SaaS Business in 2023

When it comes to marketing, SaaS has its own set of rules! Get leading edge insights into marketing your SaaS business by downloading our free white paper.

7 Smart Ideas to Market your SaaS Business in 2023