Your marketing team. Without building one.
Strategy and execution, month to month. The packages below are flexible examples: we tailor the services and level of support to your business. Choose agreed deliverables, an allocation of team time, or a combination of both.
Help where you need it most
For companies who need focused support across a few specific areas of their marketing.
- Monthly strategy call
- 2-3 core services
- Reporting and analysis
- 1-2 PPC channels
- Email campaigns
- Monthly performance review
- Ongoing recommendations
Core marketing covered
For companies ready for consistent marketing activity across several channels.
- Fortnightly strategy call
- 4-5 core services
- Marketing operations and reporting
- Slack access
- 2-3 PPC channels
- Email campaigns
- SEO and AEO
- Regular blog content
- Social media
Full-service marketing
For companies who want strategy and execution across multiple channels.
- Weekly strategy call
- Full-service execution
- Proactive recommendations and testing
- Embedded in your team (Slack, planning sessions)
- PPC (multiple channels)
- SEO and AEO
- Content marketing (blog, guides, resources)
- Social media
- Email marketing and nurture
- Landing pages
- Conversion optimisation
Everything, end to end
For companies who want full marketing capacity across all channels.
- Weekly strategy call
- Full marketing team capacity
- All channels managed
- Detailed reporting and ROI tracking
Everything in Comprehensive, plus:
- ABM campaigns
- Content upgrades (ebooks, whitepapers, reports)
- Campaign planning and execution
- Monthly business review with ROI analysis
- Customer onboarding and lifecycle marketing
- Partnership and channel marketing
Flexible by design.
The examples above are based on deliverables. Your retainer can also be time-based, or combine both approaches. We agree the services, priorities and monthly fee around what you need, and adapt the scope with you as your business changes.
SaaS marketing packages: your questions answered.
Are these fixed packages or flexible examples?
They are flexible examples to help you understand the level of support available. You do not have to fit one of these packages exactly. We tailor the services, priorities and amount of work to your business, then agree the scope and monthly fee together.
What does the £2,500/month starting package cover?
Our Focused package starts at £2,500 a month for support across two or three core services, with a monthly strategy call, reporting and analysis. The mix of work is agreed around your priorities. The packages show example scopes; the starting fee does not mean unlimited delivery across every service.
Compare agency support with in-house marketing costsCan we work on a time-based retainer instead?
Yes. The packages above are deliverable-based examples. We can instead agree a monthly allocation of team time, or combine time and defined deliverables. We agree the priorities, team and fee with you, and use the available time for the work you need most. If you need help deciding the priorities first, we can start with a SaaS marketing strategy.
Explore SaaS marketing strategyCan you support our existing marketing manager?
Yes. We can provide your complete outsourced marketing function or add specialist skills and delivery capacity around an existing marketing manager or small team. One main point of contact coordinates the Xander team, with the mix of specialists selected for the agreed work.
Meet your outsourced SaaS marketing teamCan the scope change, and how long is the contract?
Most ongoing engagements use a 30-day rolling agreement. We can adjust priorities, change the mix of specialists and swap activity within the agreed retainer where practical. If the overall amount of work increases or decreases, we agree the revised scope and fee with you.
See what our clients say about working with us.
A big thank you to the Xander Marketing team! It's been a fantastic experience working with an agency that requires so little effort to get up to speed in such an esoteric software space.
We were very impressed with the speed with which Xander Marketing got to grips with our industry. I would strongly recommend Xander Marketing to other SaaS vendors.
I can't speak more highly of the Xander Marketing team, who are all experts in their individual fields, great to work with, and coordinate really well as a team.
Xander Marketing enables us to have a focused marketing resource without the need to hire a full time marketing team.
Thank you for the work you've done. You're a group of outstanding professionals with a kind and patient mindset. Rock on, Xander Marketing!
We've built a good partnership with Xander Marketing; the team has supplemented the skills and expertise of our in-house team. As a result, we've increased people's awareness of WhosOff and WhosOffice in a busy market and invested in activities that have brought us more business leads.
Thank you for your expertise and hard work in bringing our vision to life…
From start to finish, there was an excellent level of care, professionalism and expertise…
Free SaaS Marketing Consultation
Let's talk about where you are, where you're trying to get to, and whether we're the right fit.