There is a mix of technical and communication disciplines that sit behind a well integrated marketing function. It’s highly specialised so it should surprise few that expertise is required to deliver them quickly and efficiently.
Many small and mid-sized businesses choose to outsource to a marketing partner. You simply cannot do it all and it’s unreasonable to expect someone whose primary role is not marketing to be able to acquire all the skills required. Get outside help when you need it. Combine best business practice with your instincts to find someone you can work with and trust.
Working with a marketing partner is a two way street and your attention and input is required. You may have to reveal confidential information to tell the whole story of your business. If you are uncomfortable with the prospect of ‘baring your business soul’ to new found marketing professionals, an NDA is a useful tool to ensure that your confidential business information stays just that way.
To ensure that you get the best value from marketing, you need to give your marketing partner the best opportunity to provide it. It’s useful to remember the following points:
When it comes to marketing, SaaS has its own set of rules!
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