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Posts by Alex Cohen

Google Penguin – what the new updates mean for SEO

24th May 2012

Previously, you may have considered penguins to be nothing more then our feathered friends from the Antarctic; peaceful and unassuming,…


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How Much Time Should I Commit to Social Media?

18th May 2012

In a world of tweeting and liking, it’s easy to feel a little overwhelmed. Social media sites were once for…


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Why You Should Want To Spend More Money on Marketing

10th May 2012

If you own any business, your goal is to make a profit. It’s the same whether you’re a sole trader…


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More Marketing = Less Selling

29th March 2012

Running a business takes time and effort. You’ve got a product or service, and it’s important to get noticed, but…


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Virtual Marketing Department

26th March 2012

How do you market your service or product? Is it something you dedicate hours of your day to, or something…


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Remarketing – How to Increase Conversion Rates with Remarketing Services

26th March 2012

The kettle’s on. A potential customer sits in front of the computer, looks around your website, takes an interest in…


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Group buying for B2B businesses

29th February 2012

Whilst in previous blog posts we’ve covered group buying for consumer businesses, namely Groupon and rivals like Living Social and…


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The good, the bad and the ugly of generating leads through email marketing

21st February 2012

Many businesses have tried or thought of generating leads through email marketing, but only some get it right. Here we…


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How to differentiate your business

9th February 2012

When thinking about a USP, or differentiating your business there are three angles to look at: 1. The product or…


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The importance of mobile in marketing

27th January 2012

Regular readers of this blog may have noticed that one of the recurring themes in many of our predictions for…


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2012 Saas Marketing Trends

20th January 2012

In 2011 Xander Marketing lent its expertise to a range of Software as a Service (SaaS) businesses, working on large…


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