The Ultimate SaaS Marketing Resource

Marketing a SaaS business is exciting, hard, creative, analytical, rewarding and more! SaaS is one of the fastest growing sectors in the world, coupled with digital disrupting the marketing industry…

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What is a buyer persona and why should you use them to empower your marketing?

Knowledge is power. The more we know about potential customers, the better our marketing becomes. Learning to develop accurate buyer personas will help you to zero in on who you’re…

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What Does Google’s Hummingbird Update Mean for Businesses?

As far as grand entrances go, Google’s algorithmic update (code named Hummingbird) was a very subtle affair. In fact, the big, bad update went undetected by webmasters and online marketers…

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Why inbound marketing is so much more effective than outbound marketing

First some quick descriptions: Outbound marketing is usually a mixture of email marketing, direct mail and telemarketing, targeting potential customers Inbound marketing is about attracting customers to you –  through…

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Are Demographics Dead? How Data is Driving Better Marketing

Once upon a time demographics were demographics. You had your baby boomers, you had your young professionals, you had your over 50s and you had the youth market. Those days…

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What you need to know about SlideShare

If 2012 was the year of Pinterest in the social media world, 2013 is becoming the year of SlideShare. If you’re marketing to a B2B audience, you should seriously consider…

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The importance of ‘Social Proof’ in marketing

What is social proof? According to Wikipedia “Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given…

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What lessons can marketers learn from the GB Cycle Team?

Seven years of hard work and planning have gone into the London 2012 Olympics. Though the Paralympics are still to come, the Olympics are almost over and it’s been a…

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2012 Saas Marketing Trends

In 2011 Xander Marketing lent its expertise to a range of Software as a Service (SaaS) businesses, working on large projects with many different SaaS businesses, as well as on…

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How to partner with a marketing agency to get the most out of your marketing

There is a mix of technical and communication disciplines that sit behind a well integrated marketing function. It’s highly specialised so it should surprise few that expertise is required to…

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7 Smart Ideas to Market your SaaS Business in 2020

When it comes to marketing, SaaS has its own set of rules!

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7 Smart Ideas to Market your SaaS Business in 2020

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