Category Archive for: General

6 Social Media Tips for 2014

How well is your social media campaign working in 2014? If it could do with a bit of a boost, take a look at our top 6 social media marketing tips for the start of this year! 1. Give your… More >

How to Go Viral with Online Video

Have you seen the Visible Measures’ 2013 branded viral video chart? It makes interesting reading, ranking 2013’s best viral branded videos according to their ‘true reach’. The most powerful video, produced by Dove attracted an eye-watering true reach of 135,838,683… More >

What you need to know about SlideShare

If 2012 was the year of Pinterest in the social media world, 2013 is becoming the year of SlideShare. If you’re marketing to a B2B audience, you should seriously consider using SlideShare as part of your marketing mix. What is… More >

The importance of ‘Social Proof’ in marketing

What is social proof? According to Wikipedia “Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation. This effect is prominent in ambiguous social situations where… More >

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