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Posts by Alex Cohen

How to run, host and market a webinar

5th January 2012

What is a webinar? Webinar is short for “web seminar”, and refers to a form of web conferencing in which…


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How to get started on Twitter

25th November 2011

Twitter has been mainstream for over three years now, and yet despite it being one of the simplest social networks…


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5 quick marketing ideas you can start today

21st November 2011

Marketing can be a time consuming endeavour, but these simple suggestions can be quickly implemented for an effective boost to your…


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The importance of a content marketing strategy

28th October 2011

What is content marketing? Content or educational marketing is the idea of educating your target market with valuable content. By…


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How to write a white paper

27th October 2011

You may have heard of ‘white papers’ in the realms of government, and they’re generally used to articulate policy on…


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Why you should start with a Marketing Strategy

13th July 2011

There is a lot of tactical marketing activity you could initiate when it comes to starting your marketing, but where…


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15 ways to build links to your website and get higher search engine rankings

3rd May 2011

There are two elements to getting high website rankings on Google: Onsite SEO…what you do to your website; this includes…


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Why keeping costs down stunts your business….

3rd May 2011

In the early days of a new business, it’s likely that the founder tries to be all things to all…


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5 steps to make sure your content is king

12th April 2011

Effective copy is not one-size-fits-all. With variables such as differing markets, products and mediums in the mix, composing website text,…


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“Google Ads don’t work…”

23rd March 2011

People keep telling us that “Google Ads don’t work”. “I’ve tried it before and just spent loads of money and…


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5 Steps to writing a Marketing Strategy

19th October 2010

1. Define your objectives You first need to determine what you’re aiming to achieve; firstly from your business, and then…


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