How to measure and reduce churn rates

For most SaaS businesses, getting your product in front of the right users is only ever the first step. From there, convincing a potential customer to sign up for a…

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Smart Marketing Idea 7: Use software, but the right software for you

Our recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas:…

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Smart Marketing Idea 6: Market to your existing customers

Our recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas:…

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The power of words: getting the right copy that sells software

Whether it’s convincing new visitors to sign up to a free software trial, or using a series of onboarding emails to nudge users towards a subscription, using the right copy…

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How to research, source and pitch to the right media outlets for your SaaS business

They say there’s no such thing as bad publicity, but when you’re looking for coverage for your SaaS business, there are a variety of ways to ensure that the publicity…

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Smart Idea 7: Build the right team

Our recently published white paper: 7 Smart Ideas to Grow your SaaS Business contains leading edge information on how to grow your SaaS business. Here we look at one of…

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Smart Marketing Idea 5: Nurture your prospects

Our recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas:…

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[New White Paper] Getting Customers Onboard: 6 Stages To Ensure Your Free Trial Converts

This week we’ve released our latest white paper ‘Getting Customers Onboard: 6 Stages To Ensure Your Free Trial Converts’.  More and more we’re talking to and working with SaaS businesses…

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How to obtain and interpret customer feedback, and make it work for your SaaS business

Got questions? Ask the only people who have the answers! So you’ve got your SaaS product proudly on the screens of new users, and customers are coming in thick and…

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7 Smart Ideas to Market your SaaS Business in 2021

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7 Smart Ideas to Market your SaaS Business in 2021

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