The Ultimate SaaS Marketing Resource

Marketing a SaaS business is exciting, hard, creative, analytical, rewarding and more! SaaS is one of the fastest growing sectors in the world, coupled with digital disrupting the marketing industry…

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Why we’re not a HubSpot partner

We’re often asked the question: ‘Are you a HubSpot partner?’ so we thought we’d write a quick blog to answer the question. The short answer is ‘no’. Read on for…

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What is the marketing silver bullet?

Answer: There isn’t one You have to do a bit of everything in a strategic, integrated and consistent way. Your SEO supports your website, your website supports your brochure, your…

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Are Demographics Dead? How Data is Driving Better Marketing

Once upon a time demographics were demographics. You had your baby boomers, you had your young professionals, you had your over 50s and you had the youth market. Those days…

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How to Dominate Online Channels with Diverse Content

We’re living in a digital world in the midst of the communications era. There are now more ways for us to get in touch with each other than our grunting…

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How to partner with a marketing agency to get the most out of your marketing

There is a mix of technical and communication disciplines that sit behind a well integrated marketing function. It’s highly specialised so it should surprise few that expertise is required to…

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Why business owners shouldn’t believe everything they hear when it comes to marketing

One of the reasons Xander Marketing was established was because small business owners and SMEs can sometimes have a lack of understanding when it comes to marketing; many just don’t…

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3 years in, what we’ve learnt

In May we celebrated our third birthday at Xander Marketing. In this self-reflective blog post we look at what we’ve learnt in the first three years: Develop a core proposition…

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Why You Should Want To Spend More Money on Marketing

If you own any business, your goal is to make a profit. It’s the same whether you’re a sole trader or an international corporation. The key to success is to…

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Is marketing an art or a science?

The answer is…it’s both Marketing is a science – using analytics, measuring numbers from AdWords or a direct mail campaign, improving website conversion rates, using certain words in advertisements that…

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7 Smart Ideas to Market your SaaS Business in 2020

When it comes to marketing, SaaS has its own set of rules!

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7 Smart Ideas to Market your SaaS Business in 2020

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