Why we’re not a HubSpot partner

We’re often asked the question: ‘Are you a HubSpot partner?’ so we thought we’d write a quick blog to answer the question. The short answer is ‘no’. Read on for the longer answer… HubSpot is a great tool Firstly HubSpot is a great tool for the right business. We have set up and use HubSpot…

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What is the marketing silver bullet?

Answer: There isn’t one You have to do a bit of everything in a strategic, integrated and consistent way. Your SEO supports your website, your website supports your brochure, your social media supports your content marketing and so on. When you do that 1+1 = 11

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Are Demographics Dead? How Data is Driving Better Marketing

Once upon a time demographics were demographics. You had your baby boomers, you had your young professionals, you had your over 50s and you had the youth market. Those days are now well and truly gone. No more guesswork, no more flaky customer personas based on intuition, online data is helping to build a truly…

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How to Dominate Online Channels with Diverse Content

We’re living in a digital world in the midst of the communications era. There are now more ways for us to get in touch with each other than our grunting caveman ancestors could ever have imagined. With so many different channels through which we can express ourselves, it’s not always easy to know which medium…

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How to partner with a marketing agency to get the most out of your marketing

There is a mix of technical and communication disciplines that sit behind a well integrated marketing function. It’s highly specialised so it should surprise few that expertise is required to deliver them quickly and efficiently. Many small and mid-sized businesses choose to outsource to a marketing partner. You simply cannot do it all and it’s…

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Why business owners shouldn’t believe everything they hear when it comes to marketing

One of the reasons Xander Marketing was established was because small business owners and SMEs can sometimes have a lack of understanding when it comes to marketing; many just don’t know what to do. The problem is there is a lot of bad advice out there and business owners really need to be wary of…

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3 years in, what we’ve learnt

In May we celebrated our third birthday at Xander Marketing. In this self-reflective blog post we look at what we’ve learnt in the first three years: Develop a core proposition or set of services and stick to those. We do turn work down if we feel we can’t do what is asked of us to…

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Why You Should Want To Spend More Money on Marketing

If you own any business, your goal is to make a profit. It’s the same whether you’re a sole trader or an international corporation. The key to success is to take home more than you’ve spent running your company. Marketing can maximise your business profit. It can help in small doses, but if you’re able…

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Is marketing an art or a science?

The answer is…it’s both Marketing is a science – using analytics, measuring numbers from AdWords or a direct mail campaign, improving website conversion rates, using certain words in advertisements that have been proven to get better results. They can all be recorded, measured and quantified. Marketing is an art – great graphic design, campaigns that…

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Marketing doesn’t work

If you don’t measure If you talk about yourself, not what you can do for the customer If you give up after your first attempt If your branding doesn’t reflect your values, positioning and unique selling points If you don’t know who you’re talking to If you don’t do it consistently and use different channels…

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