The Ultimate SaaS Marketing Resource

Marketing a SaaS business is exciting, hard, creative, analytical, rewarding and more! SaaS is one of the fastest growing sectors in the world, coupled with digital disrupting the marketing industry…

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SaaS Marketing in the ‘new normal’

  SaaS Marketing in the ‘new normal’ should all be about preparing for the operating environment to return to the ‘normal normal’! Some of March and most of April has…

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Marketing your SaaS business during the Coronavirus Pandemic

Without wanting to jump on the bandwagon this isn’t a blog we particularly wanted to write yet some clients are asking pertinent questions and others will likely have the same…

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Why we’re not a HubSpot partner

We’re often asked the question: ‘Are you a HubSpot partner?’ so we thought we’d write a quick blog to answer the question. The short answer is ‘no’. Read on for…

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What is the marketing silver bullet?

Answer: There isn’t one You have to do a bit of everything in a strategic, integrated and consistent way. Your SEO supports your website, your website supports your brochure, your…

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Are Demographics Dead? How Data is Driving Better Marketing

Once upon a time demographics were demographics. You had your baby boomers, you had your young professionals, you had your over 50s and you had the youth market. Those days…

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How to Dominate Online Channels with Diverse Content

We’re living in a digital world in the midst of the communications era. There are now more ways for us to get in touch with each other than our grunting…

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How to partner with a marketing agency to get the most out of your marketing

There is a mix of technical and communication disciplines that sit behind a well integrated marketing function. It’s highly specialised so it should surprise few that expertise is required to…

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Why business owners shouldn’t believe everything they hear when it comes to marketing

One of the reasons Xander Marketing was established was because small business owners and SMEs can sometimes have a lack of understanding when it comes to marketing; many just don’t…

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3 years in, what we’ve learnt

In May we celebrated our third birthday at Xander Marketing. In this self-reflective blog post we look at what we’ve learnt in the first three years: Develop a core proposition…

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7 Smart Ideas to Market your SaaS Business in 2020

When it comes to marketing, SaaS has its own set of rules!

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7 Smart Ideas to Market your SaaS Business in 2020

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