About Xander Marketing | Full Service SaaS Marketing Agency

The Story

How we got here

Xander Marketing started in 2009 with a simple idea: many growing businesses need proper marketing but don’t have the team, the time, or the know-how to do it themselves.

Our first client was a B2B SaaS company. That project led to another SaaS company, then another. We kept seeing the same challenges – complex products, long sales cycles, technical buyers – and we got good at solving them.

By 2014, we’d fully specialised. B2B SaaS only. We believe we were the first agency to focus exclusively on SaaS marketing, and we’ve never looked back.

250+ SaaS companies later, we know what works. More importantly, we know what doesn’t – so you don’t waste time and money finding out.

Alex Cohen

The Founder

Xander Marketing was founded by Alex Cohen, who started the agency after working in several small businesses and seeing first-hand what growing companies needed from marketing – and weren’t getting from traditional agencies.

With a background in consulting and marketing agencies, Alex built Xander to be the kind of marketing partner he’d want if he were on the other side of the table: strategic, reliable, and genuinely invested in results.

Alex is still involved at a strategic level with most clients – sometimes at board level – and that hands-on approach runs through the whole team.

The Team

A boutique agency. Deliberately.

We’re not a big agency, and that’s by design. You get a senior team of specialists – strategists, account managers, SEO and PPC experts, designers, copywriters, developers – who actually know your business.

Most of our team have been with us for years. We’ve worked together for a long time, we know how each other thinks, and that shows in the work.

No juniors learning on your account. No bait-and-switch. The people you meet are the people doing the work.

AI-enhanced, not AI-replaced

We’ve been using AI since the day ChatGPT launched – not as a shortcut, but as a tool to make everything we do better, faster, and more cost-effective.

Strategy, research, content, code, design – AI supports all of it. But we use it properly. No AI slop. No generic outputs. Just smarter work that delivers better results for you.