Marketing lessons from SaaStock17

I had the pleasure of attending SaaStock17 in Dublin last week alongside 1,500 other members of the SaaS community. In between the Guinness, networking and parties there were a number of insights and lessoned I learnt from a marketing perspective: There are three typical stages of a SaaS business, and marketing tactics and a marketing team…

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9 Growth Hacking Ideas for your SaaS Business

Growth hacking is about investing in more creative ways to get your business talked about. Those who have tried it swear by it and, particularly for technology and SaaS companies, it is becoming an essential part of the overall marketing strategy. We’ve compiled nine great ways you can utilise growth hacking to develop your database….

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How to double your SaaS product’s customers without increasing advertising spend

It’s a common convention in marketing SaaS products that, if you want to double your customers, you double advertising spend. If you’re getting 1,000 website visits each week, doubling to 2,000 visits will mean that, so long as the ratios throughout your marketing and sales funnel remain the same, you will get double the customers….

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Could a podcast work wonders for your marketing?

It might sound a little ‘out of the box’, but podcasting can be a powerful tool for businesses looking to boost their reputation and ranking online. It’s not the most straightforward of media and it’s not suitable for every business but, with the right tone, the right style and the right content, businesses can boost…

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The importance of ‘Social Proof’ in marketing

What is social proof? According to Wikipedia “Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behaviour, and is driven by the…

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How to run, host and market a webinar

What is a webinar? Webinar is short for “web seminar”, and refers to a form of web conferencing in which a presentation, demonstration or seminar conducted in one location appears simultaneously on computer screens in a potentially infinite number of other locations. They can be scheduled and scripted in advance, improvised, or both, and can…

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A marketing manifesto for printing companies

(Or any commoditised business) Every week we get at least 1 or 2 printing companies phone us up, ask us the same questions and then send us a fairly standard email. “We print blah, blah and blah and we have these super-duper printers that do it, oh and we’re cheaper than everyone else!” This doesn’t…

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The role of an outsider

Should you do marketing yourself or hire someone from outside to do it? Our recently published white paper, Should your outsource your marketing, explores this question in greater detail however there is one invaluable ingredient which is only available from an outsider. An ingredient called ignorance. In other words, objectivity. By not knowing what goes…

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A major problem with website design: Website Incest

A typical scenario… You decide you need a new website, whether a first website or a redesign of an existing website. There’s a lot of excitement and ideas and you start surfing the web for websites for inspiration. Most businesses will check out their competitors and other businesses in their industry citing a few sites,…

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5 quick marketing ideas you can start today

Marketing can be a time consuming endeavour, but these simple suggestions can be quickly implemented for an effective boost to your strategy. None of them should take more than 5 minutes each, and all of them are proven techniques for expanding your marketing reach. 1. Add one (more) call to action to your website homepage It…

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