When does a SaaS venture need a CMO/Marketing Director?

Marketing is a critical area of business practice. Any successful company that doesn’t actively pursue a marketing strategy and plan its promotional activities is very fortunate to be profitable without the need to market itself. But for the rest of us… So, what resource should a SaaS business use to execute its marketing? And when…

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What are investors looking for in your SaaS marketing strategy?

There are many aspects to a growing a successful SaaS business. Internal organisation, role responsibility and competent operation of the functional areas like finance and support are all pretty important. Before they consider injecting capital, pretty much any investor is going to make sure they are happy with how the business is structured and operates…

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How to do a competitor analysis for your SaaS business

With the SaaS landscape now more competitive than at any time, there has never been a greater need for your software business to standout. Some companies will just ignore their competitors and get on with what they’re best at; however, others will want to really understand the competitive landscape so they can formulate a plan…

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Where should you start with marketing your SaaS product?

Congratulations! You had your eureka moment and have successfully managed to follow through and grow the seed into a SaaS product. For every SaaS product that is actually created, there must be dozens of ideas that fall by the wayside; it’s not easy, so well done. Now comes the really hard bit! Marketing… So, where…

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Does outbound email still work in 2019 for your SaaS product?

Outbound email still has a place but you have to stand out Do you have 5 minutes? You haven’t responded – have you been eaten by a crocodile? So-and-so recommended I reach out… You’ve probably heard things like these before and are getting tired of outbound emails. And these are the semi-creative ones…! Outbound email…

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Escape from the shoal – establish a strong SaaS brand and own your category

Unique ideas around functionality only last so long in SaaS. Your competitors update their products, ‘stealing’ your killer feature. Inevitably, you end up swimming along together in a shoal and it’s hard to stand out. Most people have seen the  MarTech 5000 infographic depicting companies competing in just one SaaS sector. If you haven’t, then…

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New guide: 7 Smart Ideas to Market Your SaaS Business in 2019

Sharks on the hunt and angels out to nurture unicorns There’s no denying the explosive growth of the SaaS market over the last few years. The environment is highly competitive, in part driven by aspirations of being a unicorn. Many early stage businesses seek funding from specialised SaaS investment vehicles which may be sympathetic and…

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What marketing should you do as your SaaS grows?

Marketing at different stages of your SaaS product’s growth SaaS guru David Skok suggests there are three phases of a startup’s lifecycle: Initial traction – the search for Product/Market fit – typically up to $1m ARR Finding the model – Search for Repeatable & Scalable & Profitable Growth Model – typically up to $10m ARR…

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Should Product Led Growth (PLG) be part of your marketing strategy?

What is PLG? Product Led Growth (PLG) is where you give away some of your product for free in order to get leads and more people using your software. This allows your customers to use your product for free with the end goal being they eventually sign up for the full paid version. Many companies…

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How to position and brand your SaaS product

You’ve already designed and developed your SaaS product, so now you’ll probably be thinking about how to get it out and in front of your customers. But first, you need to establish your branding. Often overlooked when it comes to marketing, branding is a hugely important step when it comes to putting your product out…

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7 Smart Ideas to Market your SaaS Business in 2019

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