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Posts by Alex Cohen

Increase your website conversion rate with split testing

30th September 2010

If your website has 1,000 visits a week and converts 3% of traffic that works out at 30 conversions a…


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Is marketing an art or a science?

20th September 2010

The answer is…it’s both Marketing is a science – using analytics, measuring numbers from Google Ads or a direct mail…


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10 steps to writing a great lead generation marketing email

14th May 2010

Email marketing is nothing new; however when it comes to writing an email to generate leads, despite all the research,…


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Marketing is easy for SMEs

14th April 2010

Is your marketing a struggle? Do you just not know where to start? We believe SMEs have it easy…here’s why….


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Why bother with a Marketing Strategy?

9th April 2010

When it comes to marketing many businesses want to rush straight in; they have lots of ideas, 20 different marketing…


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Marketing doesn’t work

26th August 2009

If you don’t measure If you talk about yourself, not what you can do for the customer If you give…


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Can SaaS businesses get an ROI from their brand?

11th August 2009

Many SaaS business owners debate whether a brand can deliver an ROI for them. Of course we believe it can….


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All about brands and branding for SMEs

8th August 2009

For one week only we’ll be focusing on brands and branding for SMEs. Is it really important? What does a…


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Do SMEs need a brand?

8th August 2009

A brand isn’t a logo, it’s not a colour scheme and it’s not a website. A brand is what a…


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The power of a brand

15th June 2009

Coca-Cola is the ‘best global brand’ according to Interbrand’s 2008 survery. It is valued at just under $67m. How is…


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Search Engine Optimisation – 6 simple things SMEs can do today

3rd June 2009

Search Engine Optimisation is the buzzword for small business websites at the moment. Having your website ranked highly on search…


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