SaaS Marketing Blog

How much does an in-house marketing team cost?


30th November 2017

We’ve discussed on this website in a lot of detail the pros and cons of outsourcing your marketing vs employing someone in-house. The bottom line is employing one person won’t cut it as there are so many different skills required in marketing.

So, if you do decide to take your marketing in-house, and realise no one person (however great they are) can do everything how much will it cost?

According to Total Jobs and PayScale these are average salaries for the core parts of your marketing team:

  • Marketing Director: £63,290
  • Marketing Executive: £23,245
  • Copywriter: £29,000
  • Graphic designer: £29,000
  • Website developer: £24,090
  • Search engine optimisation manager: £32,000
  • Digital marketing specialist (AKA PPC manager): £25,184

Adding that up gives us: £225,809. And that’s just the start – add national insurance, taxes, pensions, equipment, holiday pay, sick pay, benefits and general employee unproductiveness may add 30% onto that.

Still want to take your marketing in-house?

Outsource your marketing with Xander Marketing

Xander Marketing works in partnership with SaaS businesses around the world to support growth through new customer acquisition, increasing leads, generating more website traffic and raising industry awareness.  If you lack the time, resource or know how to undertake marketing then get in touch and book your free 30 minute consultation.

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