SaaS Marketing Blog

Mobile first for SaaS businesses

8th February 2018

So far in 2018, 52.2% of search traffic came from a mobile. For the past two years Google has been experimenting in making its mobile-first search index. The aim being that eventually its algorithm will primarily use the mobile version of a site’s content to rank pages from that site, and also show snippets from those pages in results pages.

The push for mobile first is so strong that Google even now in presentations refers to ‘taps’ instead of ‘clicks’. But how can you prepare for this shift to mobile if you have a SaaS business?

Make sure you have a mobile friendly website

Have you ever landed on a page using your mobile phone and it isn’t optimised for mobile? You might find the links are really small and you have to zoom in to find anything on your device. It’s frustrating for you – and if your website for your SaaS product isn’t responsive, your visitors will feel the same.

A responsive website design makes use of flexible layouts and flexible images, meaning your website automatically picks up your visitor’s screen size and orientation and changes the layout accordingly. Don’t forget about font and button design, either if you want to encourage leads.

Content is key for ranking  

If you currently have a separate mobile and desktop site, or even just a desktop site, and your mobile page has less content on it, the mobile-first index could impact you quite severely. Once you have moved over to a responsive site, make sure you consider how your content is seen on a mobile. Your USPs should be listed in a clear way, with no extra-long sections of content.

Think about how frustrated you feel landing on a non-mobile site – the clearer the text and information, the easier it is to read.

Don’t forget about voice search

Users are increasingly using different methods to search for information on the internet. Whether that is through their mobile phone or tablet, or virtual assistants such as Amazon’s Alexa or Apple’s Siri – don’t forget about these potential visitors.

Typically, those searching through voice are asking questions or searching for local content and information. This means that your content needs to be conversational and mimic how real people talk and ask questions verbally. Start thinking of what you current customers have asked you – how much is your product? How does it work? FAQ pages can be especially helpful for your visitors and voice searches too.

And finally, not sure if your website is mobile friendly? Google has a handy tool to test it with here.

Get help making your SaaS website mobile friendly with Xander Marketing

Xander Marketing creates responsive websites for SaaS businesses around the world. This typically forms part of an outsourced marketing department supporting SaaS business growth through new customer acquisition, increasing leads, generating more website traffic and raising industry awareness.

If you lack the time, resource or know how to undertake marketing then get in touch and book your free 30 minute consultation.

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