SaaS Marketing Blog
Get the latest SaaS marketing news, insights and hints and tips.
Our fifth website – and our first without WordPress
After 17 years and four WordPress websites, we have changed what sits behind xandermarketing.com. Here is why we chose a static HTML site and what it changes for us.
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How Much Should Your SaaS Marketing Budget Be in 2026?
How much should you spend on SaaS marketing in 2026? This guide breaks down industry benchmarks, budgeting strategies, and tips to help you build a growth-focused, sustainable marketing plan.
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What AI Has Made Possible for Marketing Your SaaS in 2026
Interactive tools, competitive intelligence, CRM-connected workflows. AI has opened up work that wasn't feasible for most B2B SaaS companies a year ago.
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How to Actually Adopt AI in Your SaaS Marketing Department
A six-step framework for going from occasional AI use to an integrated marketing operation. Covers auditing workflows, picking tools, and building AI skills.
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What benchmarks should you be aiming for in your SaaS marketing?
Discover the key SaaS marketing benchmarks for 2025 across CAC, LTV, SEO, PPC, and email. Learn how AI is transforming metrics and what goals to aim for.
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Only 5% of Your Market Is Ready to Buy. What Are You Doing About the Other 95%?
Most SaaS marketing fights over 5% of the market. Demand generation builds relationships with the other 95% so you're the obvious choice when they're ready.
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7 SaaS Marketing Ideas That Actually Work in 2026
The old playbooks aren't coming back. Here are seven marketing ideas that B2B SaaS companies are using to grow efficiently in 2026. Free ebook included.
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Be the Answer AI Gives: How SaaS Companies Are Winning with Answer Engine Optimisation (AEO)
Learn how SaaS companies use Answer Engine Optimization (AEO) to dominate AI responses in ChatGPT, Claude, and Perplexity. Complete AEO strategy guide.
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Founder-Led Marketing That Drives Pipeline in 90 Minutes a Week
Discover a 90-minute weekly system for founder-led marketing that builds pipeline, boosts credibility, and drives SaaS growth without burnout.
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The SaaS Buyer Has Changed - 5 Shifts You Can't Ignore
SaaS buyers aren't who they used to be. Armed with AI research, demanding proof over promises, and expecting frictionless experiences, today's prospects are rewriting the rules of SaaS sales. Discover the five shifts you can't afford to ignore.
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Why Your SaaS Email Marketing Isn't Working Anymore (And How to Fix It)
SaaS email marketing isn't dead - it's just drowning in generic, copy-paste messages. Today's buyers ignore cookie-cutter outreach, but story-driven emails that tap into real fears and pain points can still cut through the noise.
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Agency, Freelancer, Full-Time Marketer, or DIY? A Strategic Guide for Seed-Stage Founders
As a seed-stage SaaS founder, deciding how to resource your marketing is one of the most important - and difficult - choices you'll make. This guide breaks down the costs, pros, cons, and key considerations to help you find the right fit for your business, runway, and growth goals.
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A big thank you to the Xander Marketing team! It's been a fantastic experience working with an agency that requires so little effort to get up to speed in such an esoteric software space.
We were very impressed with the speed with which Xander Marketing got to grips with our industry. I would strongly recommend Xander Marketing to other SaaS vendors.
I can't speak more highly of the Xander Marketing team, who are all experts in their individual fields, great to work with, and coordinate really well as a team.
Xander Marketing enables us to have a focused marketing resource without the need to hire a full time marketing team.
Thank you for the work you've done. You're a group of outstanding professionals with a kind and patient mindset. Rock on, Xander Marketing!
We've built a good partnership with Xander Marketing; the team has supplemented the skills and expertise of our in-house team. As a result, we've increased people's awareness of WhosOff and WhosOffice in a busy market and invested in activities that have brought us more business leads.
Thank you for your expertise and hard work in bringing our vision to life…
From start to finish, there was an excellent level of care, professionalism and expertise…
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