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SaaS Marketing Blog

The Ultimate SaaS Marketing Resource

1st July 2019

Marketing a SaaS business is exciting, hard, creative, analytical, rewarding and more! SaaS is one of the fastest growing sectors…


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Maybe your next hire should be Employee X?

28th June 2019

Think about your next marketing hire Sometimes, when you are trying to build market share for your SaaS product you…


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How to grow your SaaS business with partnerships

30th May 2019

Some of the most successful SaaS businesses in the world are built on partnerships (think marketing agencies and HubSpot and…


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10 lessons from 10 years in business

7th May 2019

May 2019 marks 10 years in business for Xander Marketing. Starting out a decade ago with a niche dating site…


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What is SaaS marketing?

30th April 2019

The definition of SaaS marketing SaaS (Software-as-a-Service) marketing is the adaptation of standard marketing communications (marcomms) practice to facilitate the…


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What skills should your SaaS Marketing Director/CMO have?

23rd April 2019

Paper qualifications not enough on their own Executive level marketing skills are an essential pre-requisite for a marketing lead in…


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When does a SaaS venture need a CMO/Marketing Director?

16th April 2019

Marketing is a critical area of business practice. Any successful company that doesn’t actively pursue a marketing strategy and plan…


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What are investors looking for in your SaaS marketing strategy?

3rd April 2019

There are many aspects to a growing a successful SaaS business. Internal organisation, role responsibility and competent operation of the…


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How to do a competitor analysis for your SaaS business

11th March 2019

With the SaaS landscape now more competitive than at any time, there has never been a greater need for your…


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Where should you start with marketing your SaaS product?

7th March 2019

Congratulations! You had your eureka moment and have successfully managed to follow through and grow the seed into a SaaS…


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What should go in your SaaS Marketing Strategy?

22nd February 2019

The ultimate guide to your SaaS Marketing Strategy Marketing a SaaS business is just like marketing other types of business….


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