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SaaS Marketing Blog

Formulating your marketing strategy to meet your business objectives

1st October 2019

Getting your mix of marketing activities right It is a cornerstone of marketing to adopt an integrated approach to promotional…


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An influencer marketing strategy for SaaS businesses

1st October 2019

Harnessing influencer marketing for SaaS In the unlikely event that you haven’t come across influencer marketing, most obviously this is…


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3 tools that SaaS businesses can use to personalise their marketing and outreach

21st August 2019

Personalisation is often talked of as the next big thing in marketing. But personalisation is nothing new – direct mail…


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Content Is Still King: How content marketing enables SaaS businesses to differentiate, lead and succeed

23rd July 2019

The case for SaaS content marketing What is content marketing for SaaS? Coined by Bill Gates in 1996 as the…


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Getting Customers Onboard: 6 Stages to Ensure Your SaaS Free Trial Converts

22nd July 2019

For SaaS businesses, providing a free trial is one method of enticing potential users to adopt your software short term….


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Lead generation email marketing best practice guide for B2B SaaS businesses

20th July 2019

SaaS email marketing best practice Whilst email marketing for SaaS has the potential to be highly efficient, delivering campaigns to…


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The Ultimate SaaS Marketing Resource

1st July 2019

Marketing a SaaS business is exciting, hard, creative, analytical, rewarding and more! SaaS is one of the fastest growing sectors…


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Maybe your next hire should be Employee X?

28th June 2019

Think about your next marketing hire Sometimes, when you are trying to build market share for your SaaS product you…


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How to grow your SaaS business with partnerships

30th May 2019

Some of the most successful SaaS businesses in the world are built on partnerships (think marketing agencies and HubSpot and…


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10 lessons from 10 years in business

7th May 2019

May 2019 marks 10 years in business for Xander Marketing. Starting out a decade ago with a niche dating site…


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What is SaaS marketing?

30th April 2019

The definition of SaaS marketing SaaS (Software-as-a-Service) marketing is the adaptation of standard marketing communications (marcomms) practice to facilitate the…


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