SaaS Marketing Blog

7 Reasons to Outsource Your Marketing


20th June 2012

All businesses want more customers however it’s not always easy to keep on top of your marketing. It takes time, resource and know-how, and can require on-going training if you want to do it right. Rather than going it alone or hiring someone to do your marketing in house, here are seven reasons to outsource your marketing to an agency:

  1. A team is better than an individual…You might be the only person currently working on marketing your business or you may be considering hiring someone to do the marketing for you in house. Outsourcing your marketing to an agency means that a whole team end up working together to promote what you offer. They’ll all bring their own skills and experience to the table, as well as developing synergy where they’ll bounce ideas off one another to do the best they can for you.
  2. You only pay for what you need…You don’t have to pay people to take days off, you don’t have to find space for them in your office or purchase equipment for them to use. You pay for marketing, and you get marketing. What’s more it’s easy to scale up or down depending on your budgets, results and seasonal demand for what you offer.
  3. You get on-going and consistent marketing…With an outsourced contract, you know your marketing needs are met. The team will keep your marketing running, with regular updates, as you focus on everything else.
  4. You’ll have one point of contact…If you need to add something to your Facebook page, you know who to call. If you need someone to help with remarketing, you know who to call. If something goes wrong, you know who to call. You can keep all your marketing in safe hands, with one person to call whenever you need support.
  5. You can explore and develop your marketing…If you’ve heard about a brand new marketing technique, you won’t need to spend time or money on training to put it into action. If you’re wondering if a new method would work, you won’t need to set aside days to find out. Your marketing will be handled by experts who’ll be keeping on top of the latest developments, and will be able to explore on your behalf.
  6. You can focus on running your business…Running a business takes a lot of time, without worrying about marketing as well. Leave your marketing to someone else, and you can focus on the aspects of your business that really need your control and that can’t be outsourced.
  7. You’ll get experience from a range of other businesses…When you go it alone, you’re only going to learn from your own experiences. Other businesses and other industries could offer a lot of insight, and things you hadn’t thought of. Their experience can benefit you, and when you outsource marketing your own will be in the hands of people who’ve learnt from their own experiences with a wide range of clients.
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