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SaaS Marketing Blog

Don’t let churn undermine efforts to scale your SaaS business

5th April 2018

Like other companies and not like other companies… In many ways, SaaS businesses are just like any other. And when…


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Will 2018 be a major turning point in marketing?

4th April 2018

The last 60 years in marketing in less than 200 words! From the birth of modern advertising and marketing on…


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Why should my SaaS business use chatbots?

22nd February 2018

Have you ever visited a website and used their chat service online? They’re a really handy tool if you need…


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Why you should be using retargeting for your SaaS business

9th February 2018

Have you ever visited a website, browsed around and then left, to only then visit another website and see a…


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Mobile first for SaaS businesses

8th February 2018

So far in 2018, 52.2% of search traffic came from a mobile. For the past two years Google has been…


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Why Santa’s marketing is better than yours

1st December 2017

He knows his market Santa not only knows his market (children all over the world) but he knows if they’ve…


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How much does an in-house marketing team cost?

30th November 2017

We’ve discussed on this website in a lot of detail the pros and cons of outsourcing your marketing vs employing…


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Great, someone’s booked a demo for our SaaS product

28th November 2017

Ping! Another lead comes in. Someone wants a demo of your product. Job done! Or is it? As you know…


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How to have a marketing team of 10 for your SaaS business when you only have the budget for one person

31st October 2017

Making the marketing numbers work The Forbes Cloud 100 list features the 100 ‘hottest private tech companies in cloud computing’….


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How should you set up your SaaS PPC campaigns for success?

31st October 2017

Pay Per Click for your SaaS business is more than just setting up a simple Google Ads campaign and letting…


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Marketing lessons from SaaStock17

26th September 2017

I had the pleasure of attending SaaStock17 in Dublin last week alongside 1,500 other members of the SaaS community. In between…


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