Economists and the predictions business In August 2019 there was growing speculation based on surveys of economists that the US economy might experience negative growth and that we might see…Read more
Getting your mix of marketing activities right It is a cornerstone of marketing to adopt an integrated approach to promotional activity. This applies to channels as well as communication and…Read more
Harnessing influencer marketing for SaaS In the unlikely event that you haven’t come across influencer marketing, most obviously this is where people of celebrity status endorse products and influence fans…Read more
Personalisation is often talked of as the next big thing in marketing. But personalisation is nothing new – direct mail has been personalised for decades, personalised URLs (PURLs) were meant…Read more
The case for SaaS content marketing What is content marketing for SaaS? Coined by Bill Gates in 1996 as the title, the article ‘Content Is King’ asserted that content would…Read more
For SaaS businesses, providing a free trial is one method of enticing potential users to adopt your software short term. The ongoing challenge is to then convert these new…Read more
SaaS email marketing best practice Whilst email marketing for SaaS has the potential to be highly efficient, delivering campaigns to your prospects and results back to your business more rapidly…Read more
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