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Posts by Alex Cohen

What AI Has Made Possible for Marketing Your SaaS in 2026

5th March 2026

Interactive tools, competitive intelligence, CRM-connected workflows. AI has opened up work that wasn’t feasible for most B2B SaaS companies a year ago.


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How to Actually Adopt AI in Your SaaS Marketing Department

4th March 2026

A six-step framework for going from occasional AI use to an integrated marketing operation. Covers auditing workflows, picking tools, and building AI skills.


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Only 5% of Your Market Is Ready to Buy. What Are You Doing About the Other 95%?

14th January 2026

Most SaaS marketing fights over 5% of the market. Demand generation builds relationships with the other 95% so you’re the obvious choice when they’re ready.


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7 SaaS Marketing Ideas That Actually Work in 2026

9th January 2026

The old playbooks aren’t coming back. Here are seven marketing ideas that B2B SaaS companies are using to grow efficiently in 2026. Free ebook included.


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Be the Answer AI Gives: How SaaS Companies Are Winning with Answer Engine Optimisation (AEO)

30th September 2025

Organic traffic from SEO has declined by 20-40% across industries over the past year. Companies that dominated search for decades…


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What benchmarks should you be aiming for in your SaaS marketing?

19th May 2025

Discover the key SaaS marketing benchmarks for 2025 across CAC, LTV, SEO, PPC, and email. Learn how AI is transforming metrics and what goals to aim for.


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How Much Should Your SaaS Marketing Budget Be in 2025?

7th May 2025

How much should you spend on SaaS marketing in 2025? This guide breaks down industry benchmarks, budgeting strategies, and tips to help you build a growth-focused, sustainable marketing plan.


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How SaaS Companies Can Survive the 2025 Tariffs and Economic Uncertainty

3rd April 2025

SaaS companies are feeling the impact of the 2025 tariffs. Discover how to adapt your marketing, messaging, and sales approach to stay lean, relevant, and resilient in an uncertain economy.


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Unconventional Lead Generation Strategies for SaaS Growth in 2025

4th March 2025

The tried and tested SaaS lead generation playbook – gated whitepapers, demo request forms, and generic email nurtures – still delivers results but with ever-diminishing returns. Many successful SaaS companies aren’t merely tweaking this familiar approach; they’re creating entirely new rules.


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Navigating Google’s AI Overviews: A Guide for SaaS Websites

6th May 2024

Explore the impact of Google’s AI Overviews on SaaS websites. Learn how to adapt your SEO and content strategies to thrive in this evolving search landscape.


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The Top 5 Website Mistakes That Kill SaaS Conversions (and How to Fix Them)

3rd May 2024

Explore key strategies to enhance your SaaS website’s conversion rates. Learn how to clarify your value proposition, improve user experience, establish trust, optimize CTAs, and boost SEO.


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