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Posts by Alex Cohen

How Much Should Your SaaS Marketing Budget Be in 2025?

7th May 2025

How much should you spend on SaaS marketing in 2025? This guide breaks down industry benchmarks, budgeting strategies, and tips to help you build a growth-focused, sustainable marketing plan.


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How SaaS Companies Can Survive the 2025 Tariffs and Economic Uncertainty

3rd April 2025

SaaS companies are feeling the impact of the 2025 tariffs. Discover how to adapt your marketing, messaging, and sales approach to stay lean, relevant, and resilient in an uncertain economy.


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Unconventional Lead Generation Strategies for SaaS Growth in 2025

4th March 2025

The tried and tested SaaS lead generation playbook – gated whitepapers, demo request forms, and generic email nurtures – still delivers results but with ever-diminishing returns. Many successful SaaS companies aren’t merely tweaking this familiar approach; they’re creating entirely new rules.


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Navigating Google’s AI Overviews: A Guide for SaaS Websites

6th May 2024

Explore the impact of Google’s AI Overviews on SaaS websites. Learn how to adapt your SEO and content strategies to thrive in this evolving search landscape.


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The Top 5 Website Mistakes That Kill SaaS Conversions (and How to Fix Them)

3rd May 2024

Explore key strategies to enhance your SaaS website’s conversion rates. Learn how to clarify your value proposition, improve user experience, establish trust, optimize CTAs, and boost SEO.


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Unlocking the Power of AI: 6 Marketing Use Cases for SaaS Businesses

7th April 2024

Discover how AI can revolutionise your SaaS marketing with our guide on six practical AI use cases. From personalising email campaigns to crafting compelling ad copy, learn how to leverage AI for efficient and impactful marketing strategies.


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Is Your SaaS Website Working Against You? Ask Yourself These Questions

12th March 2024

Discover essential questions to assess your site’s effectiveness, and improve your online presence for better engagement and conversion.


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What will your SaaS content marketing in 2024 look like?

12th February 2024

Discover how leveraging generative AI, conducting content audits, and embracing innovative formats like short videos and podcasts can transform your brand’s presence.


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Boost Lead Generation: Leveraging Precision Targeting and Personalisation with AI

12th February 2024

Learn about precision targeting, personalisation, and the integration of AI with CRM for improved lead generation and conversion rates.


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Strengthening Retention and Loyalty: Strategies for Long-Term Customer Engagement

8th February 2024

Explore the potential of AI-enhanced retention strategies and learn how to add value to your customer relationships without additional costs.


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Optimising the Freemium Model for Product-Led Growth Success

24th January 2024

Discover effective strategies for leveraging the freemium model to drive product-led growth. We explore how offering essential product features for free can attract users and gradually guide them towards becoming paying customers.


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