Sharks on the hunt and angels out to nurture unicorns There’s no denying the explosive growth of the SaaS market over the last few years. The environment is highly competitive, in part driven by aspirations of being a unicorn. Many early stage businesses seek funding from specialised SaaS investment vehicles which may be sympathetic and…
Read moreOur recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas: Smart Idea 7: Use software, but the right software for you The volume of marketing activity you can carry out is almost limitless, and thankfully there…
Read moreOur recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas: Smart Idea 6: Market to your existing customers Your existing customers will come up for renewal once their subscription expires or can cancel at any time…
Read moreOur recently published white paper: 7 Smart Ideas to Grow your SaaS Business contains leading edge information on how to grow your SaaS business. Here we look at one of the ideas: Smart Idea 7: Build the right team To successfully grow your business at the same time as maintaining customer satisfaction, you need to employ a…
Read moreOur recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas: Smart Idea 5: Nurture your prospects SaaS products can take time to sell. They are not impulse buys; some of your prospects may come to the…
Read moreThis week we’ve released our latest white paper ‘Getting Customers Onboard: 6 Stages To Ensure Your Free Trial Converts’. More and more we’re talking to and working with SaaS businesses in supporting them to get more of their free trialists into customers. So we’ve distilled this knowledge into a white paper. Our whitepaper ‘Getting Customers Onboard: 6 Stages…
Read moreOur recently published white paper: 7 Smart Ideas to Grow your SaaS Business contains leading edge information on how to grow your SaaS business. Here we look at one of the ideas: Smart Idea 6: Get your pricing and pricing page right This is a sensitive subject as price is critical to growth, but it’s…
Read moreOur recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas: Smart Idea 4: Don’t worry about the cloud, focus on the benefits To you, your software is built on great technology; it’s in the ‘sparkly…
Read moreOur recently published white paper: 7 Smart Ideas to Grow your SaaS Business contains leading edge information on how to grow your SaaS business. Here we look at one of the ideas: Smart Idea 5: Embrace disruptive marketing with growth hacking So far in this paper, the techniques we’ve discussed are traditional, tried and tested. However, there…
Read moreOur recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas: Smart Idea 3: Showcase your expertise and become a thought leader Once your website layout is optimised, your next challenge is to perfect the powers of…
Read moreWhen it comes to marketing, SaaS has its own set of rules!
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