7 Smart Ideas to Market Your SaaS Business in 2021
26th November 2020
This week we’ve published 7 Smart Ideas to Marketing Your SaaS Business in 2021. Click here to download it.
What’s shaping SaaS marketing at the moment?
“There are decades where nothing happens; and there are weeks where decades happen”
2020 was overwhelmingly defined by one thing. But as the prospect of COVID-19 being defeated by vaccination becomes a realistic possibility, we can look towards a brighter future.
At a macro level, it is going to be a long road working out the economic damage caused by the pandemic. However, the fortunes of different economic sectors vary wildly. Once again, disruption has created winners and losers.
For SaaS platforms, that have been instrumental in enabling economic activity to continue with people away from their office, it has been a bonanza. This is the reality behind some impressive growth projections.
Research by Gartner shows for 2021, the Annual revenue for Cloud Application Services is put at $121bn, an increase of some $15bn on the estimate for 2020. For 2022 its projected to hit around $141bn.
The growth inspired by the pandemic will undoubtably continue as companies permanently bias toward remote working. But the quest for the general benefits of efficiency and effectiveness remain truly compelling.
Expressed more specifically through objectives such as digital transformation and the need for data-driven decision making, these drivers will continue to underpin the long-term growth of the B2B SaaS sector.
The Enterprise players such as Microsoft, Google and AWS may have created the cloud ecosystem; however, it is the ‘born in the cloud vendors’ chasing A, B, C and D funding for whom the future is most interesting.
From year to year we see some trends that indicate a healthy and exciting market. We see saturation, with more and more players targeting and contesting specific market segments. There is also increasing investor hysteria as returns from other investment opportunities decline. And of course, there is no shortage of cash from VC, PE and Angels waiting to be snapped up.
Download your free guide
Find out more by downloading the guide and get leading edge information on:
- Why brand matters for B2B SaaS in 2021
- The latest innovations in email marketing, content marketing and AI software that could benefit your SaaS business
- The trend of using your product as a marketing lead generator
- Why marketing doesn’t end at a lead, and the importance of onboarding and retention