Smart Marketing Idea 7: Use software, but the right software for you
9th August 2016
Our recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas:
Smart Idea 7: Use software, but the right software for you
The volume of marketing activity you can carry out is almost limitless, and thankfully there is a huge range of software available to speed up and/or automate some of the processes involved. And there’s something for every budget – from effective, but basic, email marketing software like Campaign Monitor or Mailchimp, to complex and powerful marketing automation software like HubSpot or Infusionsoft. There’s then analytics tools, social media, PPC and more.
Rather than being seduced by the latest bright shiny object and having software forced upon you by your agency because they are a reseller of that software, firstly plan your marketing strategy. Determine where you are now and where you want to be, write your list of requirements and then find the best software for you, and continually evaluate this guide to ensure your investment keeps delivering.
We worked with one client for three and a half years. At the beginning marketing was new to them and we used simple but effective software in silos like Campaign Monitor for email marketing, HootSuite for social media, WordPress for the website and manual reporting worked for them. As they grew and were in a position where they had too many leads a more powerful solution was required. After evaluating a number of suppliers we went with HubSpot and supported them in setting that up and powering it.