SaaS Marketing Blog

Smart Idea 5: Embrace disruptive marketing with growth hacking


3rd May 2016

Grow_whitepaperOur recently published white paper: 7 Smart Ideas to Grow your SaaS Business contains leading edge information on how to grow your SaaS business. Here we look at one of the ideas:

Smart Idea 5: Embrace disruptive marketing with growth hacking

So far in this paper, the techniques we’ve discussed are traditional, tried and tested. However, there are a number of SaaS companies out there gaining huge traction by deploying a more disruptive marketing strategy.

‘Growth hacking’ is a relatively new term, used to describe a combination of creativity and analytics to produce maximum exposure on a lean budget.

In its most basic form, growth hacking can consist of using social media to gain reputation, rather than investing in print and radio advertising or split-testing website pages and email marketing to see what generates the strongest results. Other techniques include giving something away to attract new leads, driving all activity around email sign-ups to increase your marketing network and increasing the benefits available if customers recommend a friend.

Intercom, again, is also a useful tool in the growth hacking model as it will enable you to study customer behaviour and react accordingly.

There are a number of companies that have used growth hacking in a more innovative way;
SaaS analytics firm Moz for example created a marketing advice forum to attract prospects.
Users needed to register in order to use the service and this led many to explore its commercial
functionalities.

Do you want more smart ideas? Simply click here to download our free guide.

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