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SaaS Marketing Blog

From Mystery to Mastery: Discovering Self-Reported Attribution for Your SaaS product

8th November 2023

When every marketing dollar counts, understanding how marketing efforts drive revenue is crucial for business growth. While software-based attribution models…


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Unlocking Competitive Edge: The Dynamics of Localised Pricing in SaaS

29th October 2023

Discover the power of localised pricing for SaaS companies and learn how adapting prices to fit diverse markets can boost revenue, market penetration, and customer satisfaction. Read more in Xander Marketing’s blog.


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A list of popular SaaS Directories

19th June 2023

As a SaaS business, it is important to maximise visibility and reach potential customers. One effective way to do this is by listing your product on SaaS directories. That’s why we have compiled this list of popular SaaS directories, to make it easier for you to reach your target audience and drive growth for your business.


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Who Do You Need In Your SaaS Marketing Team?

19th May 2023

By assembling a team of professionals with diverse skill sets, you can ensure that your marketing campaigns are comprehensive, effective, and able to drive growth for your business. Read on to explore the various job roles and skills required to build an effective marketing team for a SaaS business.


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Podcasts to Product Tours: Fresh Ideas for Multimedia SaaS Content

15th May 2023

Explore innovative ways for SaaS companies to engage with their audiences and make their brand stand out with unique and creative approaches to video and audio.


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The Power of Partnership: A Guide to Implementing Successful SaaS Partner Marketing Campaigns

10th May 2023

Discover the benefits of partner marketing for businesses and learn how to find the right partners, develop strategies, and measure success to boost sales and revenue.


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How to measure and reduce churn rates

3rd May 2023

A high churn rate can seriously impact the bottom line. Discover strategies for reducing churn rates for your SaaS product, so you can increase retention and profits while building a stronger customer base.


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How Segmentation Strategies Can Improve SaaS Lead Generation and Conversions

24th April 2023

Segmentation strategies can help you generate more leads and improve conversions. Discover practical tips to help you tailor your marketing efforts to your target audience.


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How to Market AI features in your SaaS Product

12th April 2023

By understanding the emerging technologies around AI and effectively marketing the AI features of their SaaS products, businesses can still differentiate themselves. Read on to explore the best practices for marketing AI features in your SaaS product.


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How AI Chat is Changing Search

31st March 2023

Discover how AI chat is revolutionising the way we search, from personalised recommendations to conversational interfaces. Learn the latest search trends and how to leverage them.


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