Blog - Page 24 of 24 - Xander Marketing

Can SaaS businesses get an ROI from their brand?

Many SaaS business owners debate whether a brand can deliver an ROI for them. Of course we believe it can….

For one week only we’ll be focusing on brands and branding for SMEs. Is it really important? What does a…

A brand isn’t a logo, it’s not a colour scheme and it’s not a website. A brand is what a…

Coca-Cola is the ‘best global brand’ according to Interbrand’s 2008 survery. It is valued at just under $67m. How is…

Search Engine Optimisation is the buzzword for small business websites at the moment. Having your website ranked highly on search…

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It doesn’t matter if you want your logo to be blue because it’s the colour of your favourite football team….

Do you cut your marketing budget in a recession or use marketing to get you through a recession? Here are…

A multinational company or someone doing what they say they will when they say they will? A website that lists…