SaaS Marketing Blog

All about brands and branding for SMEs

8th August 2009

For one week only we’ll be focusing on brands and branding for SMEs. Is it really important? What does a brand mean to you? And what are the financial benefits of a brand. Read on…

Brands and branding


A brand is a promise. It portrays your company vision, mission, values and key messages. It needs to position and differentiate your company in the marketplace and it needs to appeal to your target market.

Branding is the graphical elements of a brand: logo, brandmarks and a colour scheme which can then run through all your marketing material: website, brochures, stationery, advertising etc.

Does this really matter for SMEs though? This page will evolve to help you make your own decision on the case for branding.

If You’re interested in exploring what a brand can do for you contact us today on +44 (0)330 223 2770 or email us.

See our latest blogs on branding:

Discuss branding on the UK Business Forums:

Who have we created brands for?

AKA: Having been established for 3 years, delivering high end business propositions, AKA required a brand that complemented these propositions. The new brand was positioned around ‘Breakthrough Performance’. Sub-brands, a logo and brandmarks were created and carried through to a new website, business stationery and marketing and proposition material.

Provanis: Wanting to portray itself as a professional services organisation knowledgeable on Oracle Applications, demonstrating its core service of contract placement within this, Provanis required a brand that demonstrated this. Determining a vision, mission and values up front was essential and helped position Provanis in the marketplace. Xander Marketing developed a logo, tagline, business stationery and a new website.

Fresh Twist Training: Fresh Twist Training required a new brand and an ‘online brochure’. A logo, brandmark, website and business stationery was created by Xander Marketing providing Fresh Twist Training with a corporate identity that portrayed its brand values and could be used throughout all its marketing material and future campaigns.


If You’re ready for a new brand contact us today for a free marketing and branding consultation on +44 (0)330 223 2770 or email us.

Write your comments about branding below:

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