SaaS Marketing Blog

Marketing doesn’t work


26th August 2009
  • If you don’t measure
  • If you talk about yourself, not what you can do for the customer
  • If you give up after your first attempt
  • If your branding doesn’t reflect your values, positioning and unique selling points
  • If you don’t know who you’re talking to
  • If you don’t do it consistently and use different channels
  • If you don’t invest enough money or time into it
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