SaaS Marketing Blog
Get the latest SaaS marketing news, insights and hints and tips.
How To Budget For Your Next B2B SaaS Website
Budgeting for your next B2B SaaS website is a big decision and there are many moving parts to consider. Make sense of the numbers, create a brief, and see what elements make a difference, to meet your needs.
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Demo Vs Free Trial - which is the best option for your SaaS product?
Xander Marketing blog looks at which option is best for your SaaS product - a demo or a free trial and explains some of the pros and cons of each to help you decide.
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What marketing should you do when launching a new SaaS product?
One of the most frequent questions we get asked by startup SaaS businesses concerns what marketing activity should be planned to launch a new SaaS product.
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How to maximise your demo conversion rates - what you should be doing before, during and after
Xander Marketing blog explains how to maximise your demo conversion rates, what you should be doing before, during and after.
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Capitalising on the renewed hunger for SaaS
Xander Marketing blog looks at how market upset such as the current global COVID-19 pandemic is creating a massive chance for SaaS companies with the right products and services to get ahead.
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A 4 Step Guide to Winning the Categorisation Game
Xander Marketing blog outlines a short 4 step guide to executing a successful category creation strategy for your SaaS business.
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6 tasks you can do when it's quieter for your SaaS Marketing
Xander Marketing blog '6 tasks you can do this summer for your SaaS Marketing'
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7 ways to drive viral growth for your SaaS product
How do you make your SaaS product go viral? Follow these 7 steps and add virality to your product and marketing.
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3 stages to creating great content
Here are some of the reasons why marketing content can be disappointing and 3 stages on how to start creating great content.
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How to adapt SaaS marketing for tougher times
This article looks at the economists predictions of growth and recession and why SaaS businesses need to be prepared to adapt their marketing activities during tougher times.
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An influencer marketing strategy for SaaS businesses
What are the 5 steps to identifying influencers for your SaaS product, what are the characteristics of influencers and how do you get them onboard?
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Formulating your marketing strategy to meet your business objectives
There are also many elements that combine to form a SaaS marketing strategy. And there are many ways to shape your strategy. This article explores your marketing options.
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