What makes marketing SaaS products different to marketing anything else?

We’re often asked what makes us different as an agency the fact that we work specifically with SaaS businesses.  The primary reason is ‘experience’ – given that we’ve worked with over…

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5 quick ways you may not have thought of to generate leads for your SaaS business

Leads are the lifeblood of a SaaS business. With that in mind SaaS businesses are always exploring new ways to generate leads. Here are 5 tactics you may not have…

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What’s happened in the world of marketing in 2017 so far? A guide for SaaS businesses

We’re more than half way through the year now and in typical digital marketing fashion the marketing world continues to evolve quickly. Read our summary of some of the new…

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6 tasks you can do when it’s quieter for your SaaS Marketing

With more remote working and many B2B SaaS businesses finding themselves with a bit more time on their hands this is likely to be a quieter time for lead generation…

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How to work with an outsourced marketing agency

So you’ve decided to outsource your marketing, chosen a partner and are excited to work together. What should you be doing as a client to get the most from this…

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Should you build your SaaS product website in HubSpot or WordPress?

We build a lot of websites at Xander Marketing, and one question we’re often asked by clients is which platform is best for creating their website – HubSpot or WordPress?…

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[New White Paper] No one is clicking or reading my marketing content

We’ve recently published our new white paper ‘No one is clicking or reading my marketing content’. At one time or another, many of those involved in marketing a SaaS business…

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The site that SaaS built: Why websites from Xander Marketing are so easy to manage

As a software vendor, you rely on your professional website to showcase your technological expertise, promoting your products in a way that shows you mean business. But however well it…

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How to price your SaaS and what should go on your SaaS Pricing Page?

The pricing page, a common feature of SaaS websites can have a huge influence on leads, conversions and ultimately new customer sign ups. Here we take a deeper look and…

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7 Smart Ideas to Market your SaaS Business in 2020

When it comes to marketing, SaaS has its own set of rules!

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