Got questions? Ask the only people who have the answers! So you’ve got your SaaS product proudly on the screens of new users, and customers are coming in thick and…
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Got questions? Ask the only people who have the answers! So you’ve got your SaaS product proudly on the screens of new users, and customers are coming in thick and…
Read moreThe buying journey starts well before you begin conversations In the world of B2B marketing and sales, early influence is incredibly important. By the time a prospect gets in touch…
Read moreBeing noticed in a competitive market Standing out from the crowd can be a challenge for any business, but in the world of SaaS it’s tougher than most. Not only…
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There are many SaaS directories where you can list your product. Here’s a few to get you started: Capterra GetApp Trustpilot DiscoverCloud Cloud Showplace Ready SaaS Go SaaS Directory Akita Software…
Read moreMarketing doesn’t end when a prospect signs-up for a trial One popular definition of the function of the marketing team is to deliver qualified leads to sales. It follows that…
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The need for a marketing team A conventional approach to marketing is to recruit a marketing manager and expect the person to be able to use a range of skills…
Read moreAlmost every day there seems to be a new ‘must-have’ marketing tool available. Whether to support your SaaS marketing activity through automation of tasks or the latest means of converting…
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It’s a common convention in marketing SaaS products that, if you want to double your customers, you double advertising spend. If you’re getting 1,000 website visits each week, doubling to…
Read moreSaaS solutions challenge the most experienced marketing professionals. While many of the strategies used to market software-as-a-service mirror those used in other forms of online (and offline) marketing, elements such…
Read moreWhen it comes to marketing, SaaS has its own set of rules!
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