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So what do all those SaaS acronyms mean?

23rd February 2015

In the world of SaaS marketing we’re often inundated with acronyms, heck, even the industry (SaaS) is an acronym. Listed…


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Golden goose or marketing turkey: 8 marketing predictions for SaaS businesses in 2015

26th November 2014

Prediction time again SaaS is a fairly unique business model. Frequently, there are no boxes or bricks. SaaS businesses can…


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2012 Saas Marketing Trends

20th January 2012

In 2011 Xander Marketing lent its expertise to a range of Software as a Service (SaaS) businesses, working on large…


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