Maybe your next hire should be Employee X?

Think about your next marketing hire Sometimes, when you are trying to build market share for your SaaS product you need to think about your next hire. Quite often, in the early days of a SaaS venture, marketing gets pushed down the order of priorities, because there are umpteen other things that demand attention. However,…

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What skills should your SaaS Marketing Director/CMO have?

Paper qualifications not enough on their own Executive level marketing skills are an essential pre-requisite for a marketing lead in a SaaS company. On paper at least, many director-level marketers are qualified to fulfil the marketing lead role in a cloud software tech company; but just having an appropriate set of marketing qualifications is seldom…

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When does a SaaS venture need a CMO/Marketing Director?

Marketing is a critical area of business practice. Any successful company that doesn’t actively pursue a marketing strategy and plan its promotional activities is very fortunate to be profitable without the need to market itself. But for the rest of us… So, what resource should a SaaS business use to execute its marketing? And when…

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How to have a marketing team of 10 for your SaaS business when you only have the budget for one person

Making the marketing numbers work The Forbes Cloud 100 list features the 100 ‘hottest private tech companies in cloud computing’. Figuring that marketing was an important factor that determined their presence on the list, Drift decided to analyse what these 100 firms were doing. The report ‘Marketing Lessons From the Top 100 SaaS Companies’ studied…

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‘Insourcing’ your marketing – is it the answer?

As an agency, we are unlikely to be the first to get the call or email from a client saying: “We’re excited to say we’ve employed someone to do our marketing.” Yes, we’d been prepped at the beginning of our commercial relationship that the engagement would be an interim solution, or that our services were…

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Should you work with an agency that’s not local?

We have clients in all continents of the world as well as all over the UK. This means there are many clients we have never met in person and even the ones we have met work is largely undertaken remotely, rather than face to face. This blog explores the businesses that remote working works best…

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How to work with an outsourced marketing agency

So you’ve decided to outsource your marketing, chosen a partner and are excited to work together. What should you be doing as a client to get the most from this partnership? How to get the most value from your agency relationship To ensure that you get the best value from marketing, you need to give…

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When is it time for your SaaS business to use a marketing agency?

For small or startup SaaS companies, thinking about when to engage the services of a professional marketing agency can take them round and round in circles; you need help to get your product seen in order to generate more revenue, but you need funds coming in to meet the costs of hiring the people who…

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The power of words: getting the right copy that sells software

Whether it’s convincing new visitors to sign up to a free software trial, or using a series of onboarding emails to nudge users towards a subscription, using the right copy is key in explaining the core benefits of your product to new and existing customers. In fact, professional (or not so professional!) writing can have…

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How to research, source and pitch to the right media outlets for your SaaS business

They say there’s no such thing as bad publicity, but when you’re looking for coverage for your SaaS business, there are a variety of ways to ensure that the publicity you receive is only of the best kind. With Xander Marketing’s tips for creating a targeted strategy to approach the most relevant media outlets, and…

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