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SaaS Marketing Blog

Content marketing: more than just a tactic

10th August 2015

For any astute business owner, being concerned with the level of return generated from an investment on any given project…


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How to write a Capterra review that gets people clicking

10th August 2015

In the modern online world, peer reviews are essential to lead generation. More and more, both consumers and businesses are…


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Why a good SaaS marketing strategy needs a business strategy first

10th June 2015

There’s a saying in business that, “if you fail to plan, you plan to fail.” Though it may sound clichéd…


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6 steps to increase your free trial to paid customer conversion rate

2nd June 2015

Online marketing often focuses on the generation of traffic and the conversion of visitors into leads. But what should you…


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An agency that sells you marketing or one that partners for mutual success?

15th April 2015

B2B services in a commoditised world In a commoditised world it’s easy to see business services as items that are…


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The 10 step guide to generating demand through email marketing

7th April 2015

Despite many businesses hearing about us through email marketing, some still question its effectiveness: “Email marketing is dead!” “Email marketing…


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We don’t sell anymore

2nd April 2015

Once, we used to ‘sell’ by persuading, convincing or offering great deals. Now we offer advice and use our expertise…


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The best business decision of 2014

1st April 2015

In May Xander Marketing turns 6. From setting up in the worst recession in living memory, to getting through the first…


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The Difference Between SaaS Marketing and other Marketing

26th February 2015

SaaS solutions challenge the most experienced marketing professionals. While many of the strategies used to market software-as-a-service mirror those used…


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How can you write content about my industry when you don’t know my industry?

26th February 2015

If we had a pound for every time we’d been asked that question…. Nobody knows your business better than those…


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So what do all those SaaS acronyms mean?

23rd February 2015

In the world of SaaS marketing we’re often inundated with acronyms, heck, even the industry (SaaS) is an acronym. Listed…


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